Even before Al Jazeera America made it to the airwaves on Tuesday, it was already in the middle of its first carriage dispute. On its first day of service, the network filed a lawsuit against AT&T, which dropped AJAM from its U-Verse service on Monday at 11:59. The network went live at 3 p.m. yesterday […]
Wonga has launched a rapid response ad campaign days after the Archbishop of Canterbury said he vowed to “compete it out of existence”. The ads , which have appeared in national press on July 26 and are due to appear in digital and digital out of home over the weekend, aim to dispel some people’s […]
Broadcast TV advertising spending rocketed up by strong double-digit percentages in the second quarter. Standard Media Index says broadcast TV spending was up 16% in the second three months of 2013, and 10% through the first half of the year. By way of comparison, national cable TV advertising moved up more slowly in the second quarter, […]
Digital companies are likely to employ three more people than non-digital employers according to a report by the National Institute of Economic and Social Research, which claims a fresh approach to measuring the UK’s digital economy has revealed it is 40 per cent bigger than previously thought. The report, which was commissioned by Google, claims […]
The Andy Warhol Museum has launched a new marketing campaign from MARC USA. Comprising print and digital, the ‘Summer’s Different Here’ ads feature ordinary images of summertime, like beach balls, flip-flops and hot dog buns, provocatively reimagined and presented as bold pop-art in Warhol style. “This campaign complements the provocative nature of the artwork currently […]
Apple is reportedly planning a feature on its long-awaited TV service that will allow viewers to choose not to watch ads. According to former Wall Street Journal reporter Jessica Lessin, who broke the news this week, Apple has told broadcasters and networks that it wants to offer customers a premium service where they can skip […]
Design Week
Communications giant Ericsson is set to buy broadcast design specialist Red Bee Media. The move, which is still subject to approval, will see Red Bee become part of Ericsson’s Business Unit Global Services. A statement from Red Bee Media says, ‘This is a great step for Red Bee Media; Ericsson’s formidable reputation in managed services […]
Microsoft has rolled out a web-based version of Xbox Music, which puts users’ music into collections and playlists. The ad-free service allows users to go in to edit and add their playlists, with the results then synced. The service is subscription only, although non-members can sign up to a 30-day trial, and has a now […]
The role of the digital leader has become more complex and demanding in this age. It has transformed into a creative-data-tech-analyst-entrepreneur- mentor who constantly needs to stay ahead of the curve. As a response to the changing needs of the market, Hyper Island – a leader in providing lifelong learning experiences for individuals and organisations […]
Burberry has partnered with Google to launch a social campaign that allows users to send their real kisses around the world. The ‘Burberry Kisses’ campaign debuted in June. It is part of Google’s Art, Copy & Code initiative, which aims to humanise technology through emotive digital experiences. The experience is hosted on a dedicated platform […]