American Airlines, is launching an integrated Out-of-Home (OOH) campaign at Canary Wharf Plaza. American is inviting Londoners to enjoy its bespoke Transatlantic Sports Lounge on the 4th and 5th October. Here, commuters can enjoy a taste of American culture in a relaxed lounge setting, complete with complimentary canapes, drinks, sporting activities and competitions. The brand […]
GSK has announced the launch of an innovative TV partnership with Channel 4 in a new £4.2m marketing campaign which premières during the return of legendary adventure gameshow The Crystal Maze following a bespoke introduction on 30th June. The partnership with channel 4 includes a new media format to help connect and engage with the […]
Bosch Home Appliances has launched a striking new OOH advertising campaign in Dublin to promote its Vitafresh fridges freezers, including a special build featuring a giant 3D strawberry. The 4 x 2 metre, hand painted strawberry appears in the famous Wexford Street and has been designed to look like a padlock to represent the Vitafresh […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/05/BRO_SKPR064_040_YouTube.mp4[/KGVID] Sky has launched a major new campaign recognising the nation’s obsession with box sets, showing just how ‘Addictively Good’ Sky Box Sets are. The campaign comprises: TV advertising; press; outdoor; social and digital. Created by Brothers and Sisters, the campaign takes a comical look at the inner conflicts faced by everyone who’s […]
NABS, the advertising and media industry’s support organisation, has appointed MediaCom chairwoman Karen Blackett OBE as its new president. In her new role, Blackett will be instrumental in driving NABS’ new vision focusing on industry wellbeing. NABS’ vision sits alongside its newly defined role to improve and champion the wellbeing of everyone in advertising and […]
American Airlines has named MDC Partners’ CP&B and WPP’s MediaCom its new global agencies after a review. The account has been with Interpublic’s McCann Worldgroup and TM for more than two decades, though the brand had been working with predecessor agencies of TM since the early ’80s. McCann had subsidiary Martin Agency pitch the creative […]
Kitten Kollege is an innovative new campaign for Whiskas, created by AMV BBDO in a unique collaboration with Google and Mediacom. The Youtube channel hosts creative content designed for mobile with the aim of entertaining and educating current and prospective kitten owners. The content has been developed with College Humour – experts in online comedy […]
In a UK media first, Primesight, GTN and MediaCom are launching a national real-time campaign for Lucozade Energy, which will see digital outdoor ads synchronised with radio spots across GTN’s “Network Drive”. This partnership seeks to connect more platforms and more messages together in a world of ever increasing complexity and technology. With the communications […]
A campaign to “bring viewers closer to the English Premier League” in the Asia Pacific market designed by Reed Pacific Media, Foxtel and Mediacom has produced advertisements scented with fresh cut grass. Adshel and JCDecaux bus shelter displays release the smell of fresh cut grass and the sound of a crowd cheering, via a push-button […]