At 2018’s Nitto ATP Finals (11th-18th November), creative agency Space is launching an integrated social and experiential campaign promoting Nature Valley’s recently introduced ‘Nut Butter Cups’ and ‘Nut Butter Cocoa Hazelnut Biscuits’. The activation is set to bring the spirit of the great outdoors into one of the world’s biggest indoor arenas. Visitors to the […]
A major study of consumers’ subconscious reactions to digitised voices has revealed a significant bias towards female voices amongst people under the age of 35. The study, which used brain imaging technology to explore the neurological response to male and female voice assistants, discovered that respondents of both genders within a younger age group found […]
Wednesday 10th October marked World Mental Health Day. And according to the NHS, one in four people in the UK are likely to suffer from mental health issues over the course of their life. In London alone, where half a million people are employed, loneliness is becoming an increasingly damaging problem, with GPs calling it […]
New research released today by Inskin Media and Lumen Research using a large-scale audience eye-tracking study has proved that high-impact formats, such as pageskins, can help draw consumers’ eyes to standard formats for longer. The UK study, in partnership with Mindshare, carried out 3,160 eye tracking experiments and revealed that, within a browsing session, standard display […]
Space’s latest campaign for Jus-Rol inspires people to fall in love with pastry again following a brand refresh by General Mills. As part of its category leadership approach, Jus-Rol has improved its products and created new inspirational packs to help inspire consumers to bake more. The ‘Jus-Add-Love’ campaign reminds its target audience about the versatility […]
Three customers travelling from the UK can now holiday like a VIP and experience a stress-free journey by upgrading to easyJet Hands Free for free. This new customer perk allows you to check in your cabin bag at the desk, benefit from preferential boarding, and be amongst the first to collect your bags on […]
Mindshare, part of WPP, launched ‘’Dooonate’’ – a tool that enables companies and individuals to donate space in their out-of-office emails to charities. UK charities spend £22 billion a year on advertising, almost half of which goes to buy digital media. Anything that could help reduce this amount without reducing the effectiveness of charity marketing […]
Today, Mindshare, part of WPP, and Tommy’s, a charity funding research into baby loss, launch a campaign to challenge the cultural silence around the issue using one of the loudest tools at our disposal: social media. At a time when we are more connected than ever before, there remains a deafening silence around baby loss […]
Mindshare, part of WPP, has promoted Ruth Zohrer and Alan Weetch to its leadership team, amid ambitious plans to evolve its planning offer across the UK. Ruth Zohrer, previously Head of Connections Planning at Mindshare, will take on the newly created role of Chief Product Officer. In her new role, she will be responsible for […]
The&Partnership London has picked up a Gold Media Lion for Excellence in Media Execution, for its ‘80 Days of Argos’ work, which ran last spring and summer. The campaign – which encouraged customers to ‘seize the day’ with Argos’ market-leading Fast Track and Same Day Delivery Service – was the world’s first campaign to feature a […]