64.5 per cent of visits to online retail sites in the UK in 2015, came from mobile phones, according to a report from SimilarWeb. Mobile maintained the majority share of visits across all of the top UK retail sites. Perhaps surprisingly, the sites with the largest mobile share weren’t those for pureplay online retailers Amazon (64 per cent) or eBay (59 per […]
Mobile marketplace app letgo has named Crispin Porter + Bogusky London as its creative agency after a competitive pitch for the app, which offers a free platform to buy and sell used goods locally. The app has leveraged early success in the US, and raised $100m in its first significant round of funding from internet […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/01/my-file.mp4[/KGVID] Starbucks launched a new digital music experience with leading streaming music service Spotify, allowing Starbucks Mobile App customers to immediately discover music playing overhead in Starbucks stores, save Starbucks-curated songs to a playlist on Spotify and listen to Starbucks music anywhere they go on Spotify. This first-of-its-kind music experience reaches customers at […]
GroupM APAC has signed a deal with Japanese messaging app Line to give its clients better access to new commercial products and training. Brand accounts are closely monitored on Line to ensure no fake accounts exist, according to the messaging app. The partnership will mean GroupM clients can use official accounts to speak to customers, […]
Retailers are concentrating on a variety of initiatives in 2016. Mobile—like responsive design and app development—as well as basic marketing activities—including search optimization and customer acquisition—are top on their list. A survey from Shop.org, Forrester Research and Bizrate Insights asked retailers in North America what their top three priorities for their digital business in 2016 […]
According to research unveiled January 14, convenience is the key factor for the future of retail and Click & Collect is leading the charge: around one in five (18%) believe that the service ‘changed the way they shopped’ last year, beating mobile phones, tablets and smartwatches, while more than a quarter (26%) say it’s making […]
Facebook is reportedly testing an extension of Facebook to the mobile web. According to AdExchanger, the social network giant is one month into a test involving around 10 publishers, including social publisher, Diply. Up until now, Audience Network ads have only been available in-app. If Audience Network is fully deployed to the mobile web, it […]
The City of New York, in partnership with technology consortium CityBridge, has announced ambitious plans to replace 7,500 existing payphones with wi-fi hotspots around the city, providing locals and tourists with free, superfast connectivity. The LinkNYC project emerged from a call for proposals made by Mayor Bill de Blasio’s administration in 2014, looking for ways […]
Analysis recently released has revealed the UK population’s online habits during Christmas and Boxing Day 2015. The most common times people went online were between 4.00pm and midnight on both days. Furthermore, there was a huge jump in ‘second-screening’ – on Christmas Day this year nearly half (48%) of all UK web traffic was done […]
ZenithOptimedia has unveiled its 10 trends that show how technology will enable consumers to become increasingly mobile in their behaviour, presenting new engagement opportunities for brands. Building on ZenithOptimedia’s recent research report with GlobalWebIndex – The Mobile Imperative – which found that young people around the world will spend more time accessing the internet via […]