Samsung has unveiled its Unpacked campaign, created by agency 72andSunny, highlighting how Samsung and its users have progressed through great innovation over the years, as a prelude to the Samsung event at Mobile World Congress starting February 22. The video goes through a timeline of Samsung’s most notable innovations in technology, unpacking the brick phone down […]
Monetisation platform Tapjoy has announced partnerships with a number of the industry’s leading ad mediation companies, including MoPub, Fyber and AerServ, with the aim of bringing more sophisticated user-level segmentation and predictive analytics to their platforms. The partnerships will enable app developers to leverage mediated ad demand in conjunction with advanced tools aimed at improving ROI […]
In partnership with the Lillehammer 2016 Winter Youth Olympic Games, as the mobile sponsor of Olympics, Samsung takes ski jumps to the next level with Gear VR in 360 degrees of virtual reality. The 4D VR experiences will be available to the public during the Winter Youth Olympic Games from February 11th to February 21st […]
US mobile network AT&T has announced the launch of a year-long program of mobile content marketing videos featuring 10 digital creators drawn from a variety of areas. The project, called AT&T Hello Lab, aims to produce community-driven content and move towards an unprecedented long-term commitment to co-creation with digital influencers. The program, created in collaboration […]
Experian has launched a new mobile app designed to help children learn essential money management skills while they earn the things they want. Named ‘Jangle’ after the noise coins make, the app was designed and built by digital agency DARE, a part of the OLIVER Group, and is being launched with support from Sarah Willingham, […]
Mobile network EE continues to be the best overall operator in the UK – but rival operators are closing the gap, according to a new RootMetrics study. The report, published today, examined how the four major operators – EE, Three, O2 and Vodafone – fared in reliability, network speeds and performance across data, calls and […]
Ted Baker has launched a dedicated microsite featuring a fishing game that invites consumers to ‘Hook your SoleMate’. The Valentine’s Day themed game, created by Smack, includes psychedelic graphics and bespoke illustrations and offers players the chance to win a variety of prizes if they manage to hook a matching fish. Ted Baker brand communication […]
House of Fraser is aiming to make an impact on the mobile generation with a new campaign centred around Emojis in the lead up to Valentine’s Day, based on research by Bangor University that revealed that 72 per cent of 18-25 year olds find it easier to show their feelings with Emojis than words. As […]
64.5 per cent of visits to online retail sites in the UK in 2015, came from mobile phones, according to a report from SimilarWeb. Mobile maintained the majority share of visits across all of the top UK retail sites. Perhaps surprisingly, the sites with the largest mobile share weren’t those for pureplay online retailers Amazon (64 per cent) or eBay (59 per […]
Mobile marketplace app letgo has named Crispin Porter + Bogusky London as its creative agency after a competitive pitch for the app, which offers a free platform to buy and sell used goods locally. The app has leveraged early success in the US, and raised $100m in its first significant round of funding from internet […]