Samsung Brings Smartphone Camera into True Focus to Inspire New Brand Platform

Launched on October 4th, ‘Inspired by a True Photo’ is a game-changing new creative concept that rekindles our love affair with the power of smartphone photography

Samsung Brings Smartphone Camera into True Focus to Inspire New Brand Platform

Samsung Electronics Co., Ltd has revealed a courageous new creative platform that flips camera storytelling on its head. ‘Inspired by a True Photo’ rewrites the norms of photography campaigns that have preceded it, by not just championing real-life consumer photos, but by simply taking these images and making them the start of a creative journey.  By […]

UK out of home says thank you to key workers on behalf of a Grateful Britain

UK out of home says thank you to key workers on behalf of a Grateful Britain

Today, the UK Out of Home industry has come together to launch ‘Grateful Britain’, a nationwide DOOH campaign to pass on the nation’s gratitude to NHS staff and other key workers that continue to work on the frontline of the fight against coronavirus. Initiated by Outsmart, the OOH trade association, the campaign runs throughout April […]

“Goodbye Stereotypes. Hello Zerotypes”

Zalando Waves Goodbye to Outdated Stereotypes

“Goodbye Stereotypes. Hello Zerotypes”

For its latest campaign, Zalando tackles one of the big obstacles to diversity and freedom; stereotypes. The work sets out to say goodbye to outdated stereotypes and make them a thing of the past. In turn, it welcomes us to a richer world of freedom and coins the new term Zerotypes.   Brought to life […]

How TV advertising transformed the Tooth Fairy’s business

Mother London’s first TV campaign for Thinkbox breaks on 12 December

How TV advertising transformed the Tooth Fairy’s business

Thinkbox, the marketing body for TV advertising, is back on TV with a new campaign from creative agency Mother London, directed by Benji Weinstein of Smuggler.  The new ad – Thinkbox’s sixth TV campaign – shows the transformative effect TV advertising has on a business. Only this is not your average business; it’s the Tooth […]

Ikea’s First Christmas Advert Encourages Nation To ‘Silence The Critics’

Ikea’s First Christmas Advert Encourages Nation To ‘Silence The Critics’

Leading home furnishing retailer IKEA has launched its first ever Christmas campaign for the UK and Ireland today, encouraging people to defy ‘home shame’ and open up their homes to guests this festive season. The campaign kicks off with an advert featuring a couple who become racked with ‘home shame’ when they’re faced with impending […]