Electric Automotive Technology company Protean Electric has unveiled a new brand identity designed by London-based studio Carter Wong. Protean approached Carter Wong in 2017 to provide structure and clarity to their identity through a comprehensive rebrand project. The previous visual identity was a little tired and had struggled to differentiate between company and product branding […]
Oath announces that Volkswagen is to sponsor its new Yahoo Sport football video series “The 32” that will bring football fans closer to the action in Russia this summer. Working with the brand’s media agency PHD Media, the sponsorship will see Volkswagen taking 100% share of voice on-page against the coverage on Yahoo Sport […]
Italian luxury automotive marque, Maserati, is launching its first national UK TV advertising campaign with Sky’s pioneering Sky AdSmart technology. Launched in 2014 Sky AdSmart allows advertisers the ability to target TV ad campaigns to specific audiences to ensure greater relevancy and impact. By using Sky AdSmart, Maserati is set to showcase the iconic […]
The act of burn buses in Brazil is a sad reality that causes not only financial losses, but mainly social casualties too. From January 2004 until today, more than 2,000 vehicles were set on fire in the country – providing, in addition to delays and less number of available cars, victims that will carry forever […]
Porsche’s newest campaign, and Tracks & Fields latest work of music licensing, is set to inspire with powerful ad copy and a gripping sync license to match. The moving campaign follows Porsche’s wins at the FIA World Endurance Championship 2015. It was a successful race for Porsche, having won first place in two classes at […]
This summer, Honda is celebrating an unprecedented year of product launches with Ignition, an out-of-this-world brand campaign by Wieden+Kennedy London. During 2015 every model within Honda’s automobile line-up is new or refreshed, including the new HR-V and the hotly anticipated Civic Type R. This year has also seen the Honda Jet make its first commercial […]