McDonald’s McDelivery and Leo Burnett London interrupt the movie world in new campaign

McDonald’s McDelivery and Leo Burnett London interrupt the movie world in new campaign

McDonald’s, together with Leo Burnett London, have launched a new campaign celebrating McDonald’s McDelivery being part of late-night Movie Nights on ITV2 ITV3 and ITV4. The campaign is part of a sponsorship deal between ITV and McDelivery powered by Uber Eats, for the broadcaster’s post 9pm digital network film package secured by OMD UK. Created […]

Warner Bros. launch first ever sponsored voice-activated Snapchat Lens for Shazam!

Warner Bros. launch first ever sponsored voice-activated Snapchat Lens for Shazam!

Shazam! has partnered with Snapchat to launch the first sponsored, voice-activated Snapchat Lens, meaning anyone can transform themselves into a superhero! Snapchatters simply have scan the Snapcode, say “Ok, Shazam!”, and with a flash of lightening their inner superhero will appear on the screen. The Snapcode is dotted around London on posters and billboards, making it super […]

New UM research shows the UK’s appetite for on-screen diversity

New UM research shows the UK’s appetite for on-screen diversity

With Black Panther picking up seven Oscar nominations, including Best Picture, new research has revealed how much UK audiences now expect and appreciate diversity on screen. Six out of ten Brits (60%) say they like watching TV and films with diverse casts, rising to 64% of those aged 16-24, while a similar number (61%) believe […]

Serviceplan Subvert Iconic Movie Titles in Print Campaign Highlighting Sky’s New Restart Function

Serviceplan Subvert Iconic Movie Titles in Print Campaign Highlighting Sky’s New Restart Function

Serviceplan Campaign X created an eye-catching print campaign for Sky, which ran in magazines, on billboards and Sky’s Facebook page. Titled ‘Miss the Start. Miss the Story’, the clever copywriting plays on the titles and typogrophy of iconic movies including Kill Bill, Goldfinger, Trainspotting and Braveheart.   The reason for the campaign was that in Germany […]

Remix maestros Cassetteboy prove Die Hard is a Christmas Film

Remix maestros Cassetteboy prove Die Hard is a Christmas Film

YouTube sensation Cassetteboy is settling the age-old festive debate as to whether cult action classic Die Hard is a Christmas film or not.  On the movie’s 30th anniversary, the cut ‘n’ paste remix artists have re-edited the 1988 film into a ‘12 Days of Christmas’ jingle, proving the film is a festive flick, with the evidence all found in the […]

Antidote creates ‘together is a wonderful place to be’ Mazda idents for Film4 sponsorship

Antidote creates ‘together is a wonderful place to be’ Mazda idents for Film4 sponsorship

London based creative agency Antidote, unveiled new ‘together is a wonderful place to be’ idents for Mazda. The idents, are part of the automaker’s new sponsorship of the 9pm film on Film4. Building on Mazda’s Drive Together campaign, this is a celebration of those memorable roadtrips shared with family and friends. We see lovely little […]

Fiat launches large-scale cinema sponsorship and first-ever foyer activation

Fiat launches large-scale cinema sponsorship and first-ever foyer activation

Fiat has launched an immersive, largescale cinema campaign to promote its Fiat Tipo range. Set to run for a period of three months, Fiat has collaborated with Cineworld, Starcom and Digital Cinema Media (DCM) to bring its powerful campaign to life, targeting a family audience in the cinema environment through a shareable, interactive experience. The […]

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