The average Brit spends 27 hours a week operating on ‘autopilot’, finds new research from NatWest Managing finances, cleaning the house and seeing the dentist are most put-off activities NatWest has partnered with Steven Bartlett to create motivational content series – available to watch now at natwest.com/moneymotivation NatWest has teamed up with entrepreneur Steven Bartlett […]
The campaign promotes taking action for a better tomorrow
NatWest have launched a new edition of their brand platform ‘Tomorrow Begins Today’. The campaign encourages people to take action today, for a better tomorrow. Financial confidence and organisation have never been more important for households and businesses across the country. But taking action can be held back by a lack of tools, self-belief or simply a […]
NatWest launches new brand campaign
‘Tomorrow Begins Today’ is the new brand campaign aiming to drive re-appraisal of NatWest, modernising the bank to achieve sustainable growth. Inspired by the NatWest Group purpose, to champion potential, helping individuals, families and businesses thrive, ‘Tomorrow Begins Today’ shows how NatWest empowers you to take actions today, so you can achieve your goals for […]
The&Partnership’s first creative for the British bank since winning account in October 2019
Ever heard the expression “Count the pennies and the pounds will look after themselves?” … seems the little girl who appears as the main protagonist in this 40” film for NatWest has been taught that. As we all know, you’re never too young to start good habits with money, and with the help of […]
Appointed Creative Agency of Record
The & Partnership London has been appointed as NatWest’s Creative Agency of Record. After a short process with roster agencies during the summer, The & Partnership were appointed to lead on 2020 activity. We’ve loved the passion, enthusiasm and energy with which they’ve approached this brief so it makes sense to continue this partnership and […]
In collaboration with NatWest and Zenith, Oath has launched a new platform titled Women Who Made Me and an exclusive video campaign brokered and managed by Zenith that will be hosted on HuffPost UK. The campaign delves into the stories behind successful female business owners and the women who supported them to the top. Women […]
Digital and direct marketing agency Lida has been working on direct marketing and CRM for its Private offering since January 2013, and is now expanding its role to cover customer led strategy and planning. The new appointment extends Lida’s relationship with RBS and will see the agency working across the NatWest and Royal Bank of […]
M&C Saatchi and Rapier have created a fully integrated campaign for NatWest which celebrates the launch of its new Reward Current Account, offering customers 3% back in Rewards on their household bills. The campaign started with trailer activity on Thursday 22nd October. This led up to the launch of the campaign on the 25th October […]
M&C Saatchi has created an intense advertisement for NatWest, breaking new boundaries for rugby and hoping to entice more people into the sport, in a year where it is taking centre stage in Britain. The film targets rugby fans and people who are yet to truly engage with the sport. Entitled ‘The Flying Winger’, the […]