MarComm’s Magnificence is a series where we highlight Magnificent individuals from the Marketing, Design, Advertising and Communications industries. In this magnificence list, we are spotlighting those individuals who provide the business to the creative industry, while protecting their brand’s image and interests. We look at the Chief Marketing Officers (CMO’s). So without further ado, here […]
What are the favourite brands of under 30s audiences? Not what you’d expect… Much is said about how this audience are obsessed with social media. They carefully curate their personal brands, meticulously retouching their selfies and wearing the right gear at all times. It’d be easy to consider this audience as preening, as being totally […]
Brothers and Sisters has devised a campaign featuring actor, producer and musician Idris Elba for Sky’s Sky Q brand, in order to announce that Netflix is launching on Sky Q. The work runs across TV, radio, OOH and online, and will run for seven weeks across the UK and the Republic of Ireland. In the […]
Netflix is promoting its “Lost in Space” reboot with a new interactive audio adventure on Google’s smart speakers: The “Lost in Space” audio game encourages participants to help key characters of the show after their spaceship crash-lands on an unknown planet. The audio adventure, which lasts between 5 and 6 minutes, features a branched narrative […]
The Legend of Jagannath, a documentary produced by Creativeland Pictures, the entertainment division of the Creativeland Asia Group, for National Geographic channel is now available on Netflix. Directed by Sajiv Kurup, Executive Director, Creativeland Asia Group, “The Legend of Jagannath” is a documentary which presents a comprehensive story of the famous Ratha Yatra – The Festival […]
Global consultancy Prophet today announced the results of the third annual Brand Relevance Index ®, a ranking of the most relevant brands in consumers’ lives today. Apple and Google maintained their standings as the top two most relevant brands in the UK for the second year. New entrants in the top ten: Android, Dyson and […]
Bringing digital and print together, Time Out London readers will have a chance to stream exclusive behind the scenes footage of the cast of new Netflix show ‘Glow’ straight from the magazine’s cover. The video-in-print cover ad is one element of Time Out’s latest creative partnership as part of Three’s pioneering ‘Go Binge’ campaign. This […]
Ogilvy Paris have marked the long awaited arrival of all ten seasons of Friends on Netflix with the release of a nostalgic preroll campaign that responds dynamically to videos watched on YouTube. This saw the agency tag thousands of the most searched for videos on the sharing platform to remind people that no matter what […]
NME’s new approach is resonating with millennials following its repositioning as a free weekly title. The Time-owned publication’s first free-distribution ABC figures indicate that it has built an audience of over 307,000 over the past six months, since dropping the price tag and relaunching in September of last year with a widened content remit spanning […]
Netflix has been building quite a reputation for themselves, with “Netflix and Chill” quickly becoming part of everyday vocabulary. New York-based creative studio Gretel carried out the rebranding of Netflix. Using the stack as a visual metaphor and identity system, the agency was able to feature the many services and products that Netflix offers in […]