Professional performing arts school, Stagecoach, has announced a global brand refresh, and has appointed launch specialist Five by Five as lead creative agency for the project. Launching later in 2018, the campaign looks to position Stagecoach as more than solely a performing arts service. A brand evolution of its Creative Courage for Life business ethos, […]
Premium car manufacturer, Volvo Car UK, has appointed Midlands agency, WPR, to handle its regional media communications following a five-way pitch earlier in 2018. WPR, the Midlands’ largest PR agency by revenue, will be tasked with creating and tailoring content, and securing local and regional media coverage to drive consumers to Volvo’s 100-strong UK retailer […]
Huda Beauty, the cult beauty brand of makeup artist and Instagram entrepreneur Huda Kattan, has signed DeVries Global to manage its UK and Ireland press office for the brand’s cosmetics and fragrance ventures following two separate competitive pitches. Co-founded by Kattan in 2013 alongside her sisters Mona and Alya, the Dubai-based business is valued in […]
Kahlua, the Mexican coffee rum spirit brand owned by Pernod Ricard, has appointed Droga5 London to its global advertising account. Droga5 London has been briefed to create a global campaign based on new brand positioning. The campaign will begin in spring 2019, running in key markets including the UK, US, Canada and Australia. There will […]
Liverpool ONE recently appointed Media Agency Group (MAG), to deliver ‘through-the-line’ marketing brand engagement, (after winning a competitive pitch) and they have subsequently successfully delivered summer and student campaigns to drive consumer footfall and support centre performance. The MediaCityUK based agency used its expertise to create a cohesive campaign using a blend of digital and […]
ScS, one of the UK’s largest retailers of upholstered furniture and floorings, has appointed The Lucre Group as its new UK PR and content agency. With more than 100 stores nationwide, the retailer offers a wide range of sofas, flooring, dining and living room furniture. Since first opening its doors in 1894, ScS – Sofa […]
Walmart Canada announced that it has hired Cossette as its integrated agency of record. The announcement follows a recently concluded account review and extensive competitive process. Cossette will deliver world-class creative and impactful communications strategies and assume full-range marketing responsibilities to promote Walmart’s omni-channel retail leadership and corporate responsibility as the company prepares to […]
Uber has appointed MullenLowe London after a competitive pitch process run by Creativebrief. The agency will partner with Uber to deliver a driver recruitment campaign next year. Uber’s Head of UK Strategy, Irina Kondrashova commented: “Behind the simplicity of the Uber experience lies a complex business with a diverse set of challenges. We were looking […]
Following a competitive CCS pitch process, The Department for Education (DfE) have appointed M&C Saatchi as lead strategy and creative agency for Apprenticeships. M&C Saatchi will be responsible for the relaunch of the campaign as part of a continued government drive to improve the quality and quantity of apprenticeships. Key audiences will include businesses, young […]
Global partnerships and activation agency Wasserman will work with the ATP to transform The O2 in London into the biggest indoor tennis tournament in the world for November’s Nitto ATP Finals. This will be the tenth year that Wasserman has worked with the ATP on the tournament in London. Wasserman’s remit is to manage the […]