Footballco release limited edition newspaper to celebrate the launch of New Balance’s Headline Taker Collection

Footballco release limited edition newspaper to celebrate the launch of New Balance’s Headline Taker Collection

New Balance have teamed up with Footballco for the launch of their new Headline Taker boot collection with a campaign that celebrates the stories of four players taking the headlines this season with a limited edition newspaper. The Headline Taker newspaper features the stories behind the successes of players featured in the campaign, such as […]

New Balance Launches New SADIO MANÉ Brand Campaign

New Balance Launches New SADIO MANÉ Brand Campaign

Today, New Balance Football launches their global ‘Beware the Lion’ brand campaign featuring footballer Sadio Mané.  The campaign aims to drive widespread awareness of New Balance’s unique relationship with one of the World’s best players. The campaign has been created with ZAK – The Next Gen creative agency. The campaign is created to elevate the characteristics […]

New Balance Launching Limited Edition Tekela Pitch Control Boot With Music Collaboration

New Balance Launching Limited Edition Tekela Pitch Control Boot With Music Collaboration

New Balance has launched its Limited Edition Tekela Pitch Control boot with up-and-coming grime artist, Big Zuu, and fellow rapper, Eyez; creating a unique track to mark the occasion. The partnership and campaign has been created and brokered as a New Balance Football collaboration by ZAK, New Balance Football’s global creative agency and Racepoint, New Balance Football’s global PR agency. […]

Sadio Mané stars in latest New Balance film by ZAK

Sadio Mané stars in latest New Balance film by ZAK

New Balance Football launches its latest film, created in partnership with their retained Global creative agency, ZAK. Under the banner #UNREAL, the film tells of the meteoric rise of one of the world’s most prolific goal scorers, Sadio Mané. From his very humble beginnings in Senegal, to moving to France (without his mum’s permission) for European club football; he’s […]

New Balance launches new Liverpool FC home kit

New Balance launches new Liverpool FC home kit

New Balance launched a global campaign titled ‘Live It’, revealing the new Liverpool FC home kit for 2019/20. The campaign has been created in partnership with ZAK, New Balance Football’s global creative agency. ZAK has created an integrated campaign that will roll out across numerous key territories, featuring in flagship New Balance, Liverpool FC and […]

New Balance’s #BeTheException Activation Uses AI to Spot Trendsetters

New Balance’s #BeTheException Activation Uses AI to Spot Trendsetters

New Balance unleashes a style revolution with its cutting-edge, artificial-intelligence-led activation to promote its new women’s shoe. Created with experiential innovation agency, Wildbytes, and media agency, Roldós Media, the bold launch event uses AI software to spot fashion-forward individuals who challenge industry conventions. In line with the maverick spirit of the new Fresh Foam Cruz […]

New Balance launches Russian inspired limited edition football and lifestyle collection

New Balance launches Russian inspired limited edition football and lifestyle collection

 On 11th May, New Balance launches the Otruska Pack – its first combined global football and lifestyle footwear and apparel Limited Edition collection. The Otruska concept and kit launch has been created as a collaboration between New Balance and ZAK, New Balance Football’s global creative agency. Striking and unconventional to cut through the noise surrounding the […]

New Balance launches ‘This Means More’ campaign to mark release of new Liverpool FC home kit

New Balance launches ‘This Means More’ campaign to mark release of new Liverpool FC home kit

On 23rd  April, New Balance launched a campaign titled ‘This Means More’ to mark the launch of the new home kit of Liverpool FC.  The kit launch campaign has been created as a collaboration between New Balance, LFC and ZAK, New Balance Football’s global creative agency. “This Means More” encapsulates the feeling that all LFC […]