While this winter may not have had its usual bite, temperatures are still low enough to cause health complications. To mitigate those, the NHS is launching a unique temperature-triggered digital bus shelter advertising campaign on Monday 10 February. NHS Leeds Clinical Commissioning Group (CCG) has been working with Out of Home media and infrastructure company […]
Boden celebrate the real stars of Christmas with video featuring UK healthcare workers The fashion brand surprise a group of doctors, nurses and hospital staff – who often miss out on Christmas and New Year’s celebrations – with a festive fashion makeover and Christmas party The creative continues Boden’s mission to ‘Wear The Joy, Share […]
A new digital ad campaign from Macmillan Cancer Support designed to highlight the threat to the future of cancer care in the UK kicked off nationwide on October 23. #SaveOurSupport is the first piece of work for the charity from Wax/On, who won the business following a competitive pitch earlier this year, in a process […]
23red alongside NHS Blood and Transplant (NHSBT) have launched an innovative new campaign across the Clear Channel digital Out of Home (OOH) network. The campaign uses live data from local donor centres alongside images of real blood recipients, with the aim of normalising blood donation and making it more personal and local. The first party […]
A new campaign for the NHS launches this week, created by M&C Saatchi, and putting a blend of empathy and humour at the heart of the message for the first time. The campaign, which is hoped to get millions more people using the service, comes as colder weather moves into the UK which could put […]
 Digital health company Now Healthcare Group (NHG) has created a new TV advertisement to promote its app-based prescription service Now Patient – which allows patients to order their repeat NHS prescriptions via mobile technology and arrange FREE delivery to their homes. The animated advertisement hit screens on the 1st November and will be aired […]
Elmwood, one of the world’s most effective brand design consultancy, has signed DigiBete, an award-winning, patient-centred video sharing platform and educational resource about Type 1 Diabetes, as the maiden entrepreneurs for its 12-week accelerator programme, Elmwood LaunchPod. The free to access national Diabetes platform, DigiBete.org, celebrated its launch in February 2018 and has received much […]
NHS Blood and Transplant has launched an augmented reality campaign supported by experiential activity to raise awareness of blood donations among potential donors. The campaign, ‘See the power of blood donation’, created by agency 23red, also highlights the life-saving power of blood donations and uses innovative augmented reality technology to encourage the public to offer […]
Momentum is building towards a sugar tax. What does this mean for Britain’s sugary brands? Earlier in March 2016, the Health Secretary, Jeremy Hunt, stated unequivocally that the idea remains on the table. He was echoing a statement made by the Prime Minister in January, and advice issued by Public Health England in October. The […]
Channel 5 has marked the launch of its new real life series The Gift of Life with an arresting marketing campaign designed to highlight the plight of the 7000 people in the UK who are currently waiting for an organ transplant. A group of actors, dressed as hospital patients in surgical gowns and pushing saline […]