Buzzoole creates industry’s first ever Influencer Marketing benchmark

Buzzoole creates industry’s first ever Influencer Marketing benchmark

Buzzoole, the leading influencer marketing platform and service in Europe, is launching the industry’s first ever benchmarking report. It solves the thorny issue of measurement by allowing marketers to prove the effectiveness of influencer marketing. Until now it has been impossible for clients and agencies to compare influencer marketing campaigns against other media. However, by […]

IPG Mediabrands Makes Further Investment in Data & Talent

IPG Mediabrands Makes Further Investment in Data & Talent

IPG Mediabrands has announced a global collaboration with Nielsen that will see a first-of-its-kind integration of their data and technology solutions. In the UK, the deal will enable Nielsen’s buyer-based audience data (NBI) to be matched with millions of IPG Mediabrands’ consumer identity graphs, housed within AMP. AMP (Audience Management Platform) is IPG Mediabrands’ holistic, […]

Global brands are winning the battle for consumers’ hearts and minds, according to Nielsen

Global brands are winning the battle for consumers’ hearts and minds, according to Nielsen

Consumers around the world are displaying a growing preference for global brands rather than locally manufactured products, according to a new study by performance management company Nielsen. The annual Nielsen Global Brand-Origin Report highlights consumers’ preference for and sentiment toward products manufactured by local manufacturers versus large global/multinational brands across 34 categories. While the survey […]

Buzzoole announces exclusive collaboration with Nielsen to analyse influencer marketing ROI

Buzzoole announces exclusive collaboration with Nielsen to analyse influencer marketing ROI

Influencer platform Buzzoole has announced an exclusive collaboration with global measurement company Nielsen, designed to help brands and agencies understand the true ROI of influencer marketing. A new measurement model has been independently developed by Nielsen combining social media key performance indicators with a custom survey of social media users of the most popular platforms. […]

Global TV Ad Spend Up 4.2%, Internet Ads Skyrocket

Global TV Ad Spend Up 4.2%, Internet Ads Skyrocket

Worldwide TV advertising spending grew modestly — low-single-digit percentage gains — in the first half of 2013, while Internet advertising continued to rocket higher with big double-digit percent hikes. Nielsen says TV grew 4.2%, now at a 57.6% market share for the first six months of the year. The second-largest media in terms of advertising […]