Promotion follows a flurry of new business wins including work across the Ontario Government, one of the largest business schools in Canada, and a leading B2B SaaS brand in HR tech Tug, the independent, AI-powered brand and performance marketing agency, has promoted Michael Ozburn to General Manager, North America. Michael moves up from Head of Paid […]
Gain Theory’s latest global study of Fortune 500 CMOs reveals that nearly half (49%) cannot confidently justify creative spend to the C-suite, and only 36% apply the same rigor to measuring creative as media. Global marketing effectiveness and foresight consultancy, Gain Theory, today published a new report ‘Creative Effectiveness Decoded: The Global CMO Survey,’ a […]
Following a competitive pitch process, integrated marketing and comms agency, Brandnation, has been appointed by luxe accessories brand, Abbott Lyon, to deliver its creative brand campaigns into 2020. The brief is to deliver mass brand awareness to support the brand’s ambitious growth plans throughout Europe and North America. Brandnation will be delivering a digitally focused marketing […]
For over 20 years, Tim Hortons has sponsored the only NBA team in Canada – the Toronto Raptors. This dedication to the only NBA team in Canada is only outshone by Raptors Superfan, Nav Bhatia, who has had his courtside seat – A12 – for 24 years. Just in time for Game six in the […]
Toyota launches the “Greater Than” campaign for the world’s best-selling nameplate, the sleek, all-new 2020 Toyota Corolla. The campaign is a perfect reflection of the Corolla sedan’s bold new look and its bumper-to-bumper, wheels-to-roof transformation. With more than 46 million Toyota Corollas sold globally, the all-new Corolla sedan inspires a campaign that invites drivers to embrace the […]
Innovative, cross-cultural agency The Community has hired Billy Boulia as its new Group Connections Director, a strategy role that will bolster the agency’s digital and social practices. In this newly created position, Boulia will oversee and manage complex social programs and counsel teams around moments of optimization in addition to building out the community social labs offering. […]
Full-service agency, Chemistry announced it has been named AOR for LifeStyles Healthcare in North America, whose portfolio of brands include SKYN (non-latex) and LifeStyles (latex) branded condoms, lubricants, devices and other sexual well-being product offerings. In addition to the AOR win, Chemistry is being tapped for national projects for brands including retail chain, Kirkland’s and […]
Canadian creative agency Cosette, launched a new series on Québec: Born to Let Go. Created to promote the destination in the French, US and Ontario markets, the series follows two pairs of travellers as they discover the province. It was created by the Alliance de l’industrie touristique du Québec, the organisation in charge of promoting […]
Proximity announced the appointment of Richard Fraser to the role of CEO of Proximity North America. Reporting to Global CEO, Doug Worple, the newly created role will be effective from April 1st and will see him also joining the Global Leadership Team. Fraser is a Proximity veteran, previously acting as Proximity Worldwide’s Regional Managing Director […]
Dentsu Aegis Network (DAN), one of the industry’s leading integrated marketing services group announced the appointment of Jacki Kelley to the newly created position of President, Chief Client Officer, Dentsu Aegis, U.S. Kelley will report to Dentsu Aegis Network Americas CEO Nick Brien and will join both the Dentsu Aegis Network U.S. Executive Team and […]