Independent investment management firm Invesco has revealed a major new EMEA brand campaign. The push was created in partnership with customer agency LIDA, part of M&C Saatchi Group. “Times Change” sees some of the Old Masters’ most well-known works repainted to include modern technological advancements, as a reflection of Invesco’s progressive approach to investment and the […]
Adjust Your Set (AYS), leading content specialist, has launched a dedicated, in-house creative agency for leading car rental provider Hertz Europe Ltd. Named Hertz Engine, the new in-sourced team comprises numerous experts staffed by AYS from across strategy, data, creative, design, content, social and publishing. Hertz Engine will centralise marketing content creation and operations to […]
The Guardian, in partnership with in-house creative agency OLIVER, has launched new advertising creatives to support daily news podcast, Today in Focus. Appearing on London Underground tube panels from April 8 and running for two weeks, the bespoke design was specially created with podcasting listening and commuting in mind. The adverts feature transcripts of audio […]
Tomorrow’s creatives will need to have their feet firmly on the ground, with a working knowledge of coding, augmented reality, public speaking, trend identification and user experience cited as key skills, according to new research from in-house agency OLIVER. The agency canvassed 200 creatives working across FMCG, beauty, finance, media, healthcare and automotive, to identify […]
OLIVER has bolstered its creative offering with the arrival of new global chief creative officer, Rod Sobral. He will be responsible for the agency’s creative output across global clients. Rod will report to Simon Martin, founder and CEO of OLIVER, and will oversee all of the agency’s global brands, including Unilever. He has been tasked […]
Guardian Jobs is launching a new marketing campaign to highlight its rebrand and unique values-led offering for recruiters and job seekers. The campaign seeks to highlight how Guardian Jobs’ unique portal helps clients find the right people for roles. Guardian Jobs is rooted in deep specialism across multiple sectors, attracting established and growing job seekers […]
In-house specialist OLIVER UK is strengthening its creative team with three senior hires: Keith Gray joins as senior art director, David Brown as senior copywriter, and Nigel Webb as head of copy. All three will work across key accounts and will report to OLIVER’s creative director, Kevin Bratley. Gray and Brown join as a creative […]
Delivering more efficient, customer-first marketing has been the Holy Grail for many – if not all – brands in recent years. However, it’s often organisational changes that prove the first hurdle to overcome, more so than the investment or time-consuming nature of procuring a new martech stack to deliver. So, why do organisations need to […]
Ireland’s largest supermarket chain, SuperValu, and creative agency, TBWA\Dublin, launch a new brand campaign, ‘All Things Considered’. The through-the-line campaign spans across TV, cinema, radio, in-store executions, as well as digital, VOD, and social media. With ‘All Things Considered’, TBWA\Dublin creates a new positioning for SuperValu; one that reflects its heritage and commitment to […]
In-house specialist OLIVER UK is bolstering its creative team with three key hires: Kevin Bratley joins as creative director, while brother-and-sister duo Jade and Lee Trott assume roles as art director and copywriter respectively. All three will work across key accounts and report to OLIVER UK’s ECD, Rob Kavanagh. Bratley will direct all integrated creativity across […]