World-leading experience, design and engineering company Dare has hired Arnaldo Boico as creative and design director. Boico is tasked with leading and bringing more creative muscle to the company’s rapidly growing client base. The Brazil-born talent has worked at some of the world’s top creative agencies including JWT São Paulo and Leo Burnett Lisbon, among […]
Lynx Africa celebrates its 25th anniversary
The UK’s leading men’s toiletries brand, Lynx, is celebrating 25 years of its best-selling and most iconic fragrance, Lynx Africa, with the launch of a multi-million ATL campaign – Hot Since ‘95. The campaign features a brand-new TV advert which takes viewers on a journey through 25 years of iconic British moments, told through the story of a classic teen […]
The Guardian reaffirms its commitment to Europe with This is Europe series and a new marketing creative ‘Hope has no borders’
The Guardian, in partnership with in-house creative agency OLIVER, has launched a new multi-layered marketing campaign to coincide with the Guardian’s renewed, long-term commitment to Europe.
Announced today (2 March) by editor-in-chief Katharine Viner, This is Europe is the Guardian’s deeper commitment to reporting on every aspect of Europe; from the continent, its people and politics to institutions, the economy and culture. This includes a new dedicated space on the Guardian’s digital front page for European visitors, the relaunch of a […]
In a post-Brexit era, the news brand hopes to target new readers for Guardian Weekly with a series of street placements around Berlin, powered by OLIVER, its in-house creative agency of four years.
The Guardian has launched a fresh marketing push for its international news magazine, Guardian Weekly, in the German capital. Germany is the largest of the EU markets for the publication, with a growth of 54% since its relaunch in 2018. The news brand has installed interactive street placements in Berlin to encourage bypassers to take […]
OLIVER, the leading in-housing company, has appointed Chloe McCloskey as Global Head of Content and Communities for U-Studio, Unilever’s in-house creative agency. McCloskey’s remit is to enhance U-Studio’s capability across multi-platform communications. She will work across Unilever’s iconic FMCG stable including Radox, Axe, Marmite and more and report directly to Richard Stainer, chief executive officer, global clients […]
Independent investment management firm Invesco has revealed a major new EMEA brand campaign. The push was created in partnership with customer agency LIDA, part of M&C Saatchi Group. “Times Change” sees some of the Old Masters’ most well-known works repainted to include modern technological advancements, as a reflection of Invesco’s progressive approach to investment and the […]
Adjust Your Set selected by Hertz Europe to launch dedicated in-house creative agency dubbed Hertz Engine
Adjust Your Set (AYS), leading content specialist, has launched a dedicated, in-house creative agency for leading car rental provider Hertz Europe Ltd. Named Hertz Engine, the new in-sourced team comprises numerous experts staffed by AYS from across strategy, data, creative, design, content, social and publishing. Hertz Engine will centralise marketing content creation and operations to […]
The Guardian, in partnership with in-house creative agency OLIVER, has launched new advertising creatives to support daily news podcast, Today in Focus. Appearing on London Underground tube panels from April 8 and running for two weeks, the bespoke design was specially created with podcasting listening and commuting in mind. The adverts feature transcripts of audio […]
Coding identified as top ‘superskill’ for future creatives, as areas like VR and 3D lag, says OLIVER
Tomorrow’s creatives will need to have their feet firmly on the ground, with a working knowledge of coding, augmented reality, public speaking, trend identification and user experience cited as key skills, according to new research from in-house agency OLIVER. The agency canvassed 200 creatives working across FMCG, beauty, finance, media, healthcare and automotive, to identify […]
OLIVER has bolstered its creative offering with the arrival of new global chief creative officer, Rod Sobral. He will be responsible for the agency’s creative output across global clients. Rod will report to Simon Martin, founder and CEO of OLIVER, and will oversee all of the agency’s global brands, including Unilever. He has been tasked […]