Delivering more efficient, customer-first marketing has been the Holy Grail for many – if not all – brands in recent years. However, it’s often organisational changes that prove the first hurdle to overcome, more so than the investment or time-consuming nature of procuring a new martech stack to deliver. So, why do organisations need to […]
Ireland’s largest supermarket chain, SuperValu, and creative agency, TBWA\Dublin, launch a new brand campaign, ‘All Things Considered’. The through-the-line campaign spans across TV, cinema, radio, in-store executions, as well as digital, VOD, and social media. With ‘All Things Considered’, TBWA\Dublin creates a new positioning for SuperValu; one that reflects its heritage and commitment to […]
In-house specialist OLIVER UK is bolstering its creative team with three key hires: Kevin Bratley joins as creative director, while brother-and-sister duo Jade and Lee Trott assume roles as art director and copywriter respectively. All three will work across key accounts and report to OLIVER UK’s ECD, Rob Kavanagh. Bratley will direct all integrated creativity across […]
In-house specialist OLIVER UK has been appointed as the lead design agency for Spire Healthcare, a leading private healthcare provider in the UK. Building a bespoke, on-site design team within Spire’s head office at Blackfriars, OLIVER’s remit is to strategically centralise assets and align communications across the brand’s 38 award-winning hospitals nationwide. The agency’s work […]
In-house specialist OLIVER, part of Inside Ideas Group, has appointed Lisa Bonney as its global chief marketing officer. Bonney’s remit is to develop and execute strategies that further cement OLIVER as the go-to in-house practitioner, while also supporting further international and organic growth. Her duties also include strengthening OLIVER’s brand and marketing offering. She will […]
On-site agency OLIVER has unveiled its new instalment in 3M’s Workers’ Choice campaign. The latest film, Larry and Barry, is being rolled out across social media to cement 3M’s status as the go-to supplier of health and safety products for companies throughout the UK. The quirky B2B campaign promotes 3M’s PELTOR Protac III Headsets, […]
MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and today we feature Oliver’s creative duo Paul Turner and Magnus Thorne. Paul and Magnus have over 21-years of experience in the industry and have worked with the likes of Coca-Cola, MasterCard, Bacardi and Nescafe between them. While individually they are stars […]
OLIVER Group, the in-house agency specialist, today announces it has made a strategic investment in Adjust Your Set, one of the UK’s leading digital content agencies. Adjust Your Set will continue to operate as a standalone agency within the OLIVER Group, retaining its existing client portfolio and brand strategy. Adjust Your Set will operate under […]
OLIVER Group, the in-house agency specialist, has been appointed to handle the creative offering for O2 Czech Republic. The win is accompanied by the hire of O2 creative firepower, Milan Semelak, to drive OLIVER Group’s ambitious growth plans within Central Europe. OLIVER will take overall responsibility of O2 Czech Republic’s existing in-house creative team, including […]
OLIVER Group has poached Havas London’s head of technology and innovation. Michael Olaye will play a pivotal role at OLIVER-owned digital agency DARE to harness the power of its digital offer. As well as this, Olaye will spearhead strategic technical planning for OLIVER Group UK overall as part of its ambitious growth strategy. Olaye’s remit […]