Moments of Glory 2018 by Selene Alexia

Moments of Glory 2018 by Selene Alexia

Our first Creative Inspiration is a memorable photographic exhibition focusing on the true “Moments of Glory” of the Olympic Games RIO 2016, captured by photographer Selene Alexia. The exhibition showcased returning champions and first time victors from around the globe, including the “Angel with Iron Wings” and the fastest man alive. With 100 photographs, featuring athletes […]

United Entertainment Group Expands into Asia

United Entertainment Group Expands into Asia

United Entertainment Group (UEG), a global entertainment, sports and lifestyle marketing agency, announced the launch of its first-ever offering in Asia. Industry veteran Toru Fumihara has been hired as the Managing Director of UEG’s new office in Tokyo, which will serve as a hub for the Asian marketplace. UEG is expanding its global footprint into […]

Toyota puts Paralympic snowboarder in the spotlight with ‘Start Your Impossible’ campaign

Toyota puts Paralympic snowboarder in the spotlight with ‘Start Your Impossible’ campaign

Toyota has launched its worldwide ‘Start Your Impossible’ Olympics campaign in the Netherlands, with an emotional spot by Amsterdam advertising agency Etcetera. The spot features Para-athlete Chris Vos, a 19-year-old snowboarding champion. The 1.40 TV commercial tells the real-life success story of how he overcame adversity and physical limitations, in order to take his place […]

Toyota unveil their “Start Your Impossible” campaign for the Olympic and Paralympic Winter Games

Toyota unveil their “Start Your Impossible” campaign for the Olympic and Paralympic Winter Games

Toyota have launched their “Start Your Impossible” global marketing campaign, with advertising on display in 24 countries. An additional 15 markets will start running in the months leading up to The Olympic and Paralympic Winter Games in 2018. Scott Thompson, Corporate Manager, Toyota Marketing, TMNA added: “The ‘Start Your Impossible’ global campaign coincides with Toyota’s […]

Former ROTHCO creative talents launch creative brand development agency dedicated to sport

Former ROTHCO creative talents launch creative brand development agency dedicated to sport

Talented agency veterans, Howard, Byrne, and Mangan are the nucleus of a formidable network of proven creative talent. They have combined their heavyweight industry expertise to launch Ringers, a creative brand development agency dedicated solely to the world of sport. In their new venture, the trio leverage their wealth of agency experience and passion for […]

Visa Europe focuses on Rio 2016 with ‘Heart of the Olympian’ drive

Visa Europe focuses on Rio 2016 with ‘Heart of the Olympian’ drive

Visa has hit home its partnership with the Olympics with a new campaign called Heart of the Olympian. Looking to drive awareness of Visa’s sponsorship and generate excitement ahead of the greatest sporting event on earth, the video focuses on the metaphorical and literal heart strength required to take gold. The film, directed by Juan […]

Tokyo 2020 Olympic logo dropped after a month

Tokyo 2020 Olympic logo dropped after a month

The organisers of the Tokyo 2020 Olympic Games have dropped the official logo for the event after a number of allegations of plagiarism against the designer, Kenjiro Sano, according to reports. The BBC and the Associated Press news agency have quoted Toshio Muto, the director-general of the Tokyo organising committee, as saying at a news […]

Olympic star becomes ‘Go get it’ face of Nissan Micra

Olympic star becomes ‘Go get it’ face of Nissan Micra

Nissan, the car brand, has launched a 12-month multi-channel deal with BSkyB’s Sky Media to launch its redesigned Micra model through a sponsorship push featuring Olympic heptathlete Katarina Johnson-Thompson. The partnership targets young women through idents aligning the Micra with drama programmes including ‘Elementary’, the US adaptation of ‘Sherlock’, ‘Hannibal’ and the upcoming series, ‘Dracula’. […]