Stronger-than-expected internet advertising will drive 4.7% growth in total global adspend in 2019, according to Zenith’s Advertising Expenditure Forecasts, published on March 25. That’s substantially ahead of the 4.0% forecast made in the previous edition of the report, published in December 2018. Zenith forecasts 4.6% growth in both 2020 and 2021, ahead of previous forecasts […]
GoDaddy, the company that empowers everyday entrepreneurs, announced the launch of its UK marketing campaign, the largest outside the U.S. King of the Jungle Harry Redknapp is launching a new venture to sell his beloved jam roly polys and wants to inspire people with an idea to take the plunge and start their own business […]
In the company of some of the world’s sharpest minds, Intelligence Squared encourages and inspires new thinking across politics, technology, science and arts – through live events and online content. With a growing reputation in the corridors of power, the brand needed an overhaul of identity and digital presence to help move its businesses forward. […]
A staggering 38% of British children refuse to sit down at the family dinner table, according to new data commissioned by Aldi, with over a quarter of UK parents blaming online gaming for this phenomenon. As a champion of bringing families together round the dinner table, Aldi is launching an online service to help parents […]
Brand, creative and digital agency Mr B & Friends has launched a new website for leading provider of self-invested personal pension schemes (SIPPs), Curtis Banks. The new website marks the completion of the rebrand that Curtis Banks has undertaken over the last two years to create a strong, cohesive brand identity following the acquisition of […]
NSPCC Learning, the charity’s service that aims to provide child protection training and information for all professionals working with children and young people, launches a new website following an overhaul by WPN Chameleon (WPNC). WPNC, an existing digital strategy partner of NSPCC, was briefed to make the detailed safeguarding advice more visible online. Previously, the […]
Lancashire Police is hosting their first ‘digital experience’ awareness event as part of a new communications programme, targeting frontline officers and staff. Created by Manchester’s IF Agency, it will use “Switched on to the power of digital” to introduce, develop and increase the use of the available digitally enabled tools to transform the way Lancashire […]
Ultimate are delighted to have been chosen by The Seashell Trust for an exciting rebranding campaign and can’t wait to assist in rejuvenating the charity’s existing brand. The Seashell Trust is one of the oldest charities in the North-West and is dedicated to changing the lives of children and young adults with complex and severe […]
Connexi – the award-winning online sponsorship marketplace – announced the partnership between Middlesex Cricket and Management Consultants, JMAN Group, that was secured via the platform. The partnership was sourced using the real-time data, fan behaviour insight and detailed search functionality that Connexi offers brands looking to source the best partnership opportunities for them. Middlesex’s Royal […]
New forecasts based on data from 96 countries by WARC, the international marketing intelligence service, predict a 4.3% rise in global advertising spend this year, pushing total investment to over US$616bn. This follows on from a 5.4% rise in 2018 – the strongest growth since 2011 – according to WARC’s latest Global Ad Trends report, […]