It’s already shaping up to be a challenging year for marketers. Brand fatigue among consumers is at a high and 66% of Brits find ads more intrusive today than they did three years ago. Meanwhile, concerns continue around the effectiveness and accountability of ad campaigns and the industry is continually pushed to do more with […]
Consumer trust in media is falling by the week, to the point where some of us feel a bit like polar bears, looking frantically on as the arctic ice cap melts away. Ideally, we need the media equivalent of the Paris climate accord to reverse the current situation; but I’d settle for protecting trust in […]
No matter where you go, “Alexa”, “Okay Google” and “Hey Siri” are being uttered more than ever before. Within the last couple of years, attractive pricing and changing consumer preferences have moved voice-enabled devices quickly through the market and into people’s homes. In 2017 alone, Adobe Analytics Cloud data showed that online sales were up […]
With the new General Data Protection Regulation around the corner, with just under three months to go, businesses should be aware of the significant changes to data collection – and the opportunities it brings. Research into marketers’ attitudes indicates that three quarters of UK marketers view GDPR as offering opportunity, as when it comes to […]
Something is rotten in the state of advertising, an industry which I have loved since my first day working for the Saatchi brothers 30 years ago. The sad fact is that too many of the recommendations made by agencies are no longer made for the benefit of the client. That is not good for the […]
As smart marketers increasingly understand the value of good content, we’ll see continued growth and innovation in the discipline. The CMA recently reported that 64% of UK clients expect to spend more on content in 2018, and we certainly expect a more structured and long-term approach with more clients producing a documented content strategy – […]
2017 marked a watershed year for digital brand advertising with factors including trust, transparency, safety, measurement, user experience, consolidation, Facebook/Google dominance and the use of data all up for debate. Throw in a wobbly economy, Brexit (ahem), GDPR and the welcome, but as yet un-established changes brought by the Coalition for Better Advertising, and 2018 […]
We live in a world that has never been more socially connected. Likes, shares, comments, posts and tweets have become the staples of worldwide conversations that can spread faster than wildfire around the globe. Why? Because humans are social creatures, we want to share our experiences, hopes, dreams and fears and technology allows us to […]
Grad life is hard, but I’ve always been told the hardest things yield the greatest rewards, and that’s especially true in this case, because the reward is your first job in the marketing industry. Not just an internship or a placement, a fully fledged, all the bells and whistles, proper job. As a recently graduated […]
The early years for any agency are tough. Everyone knows that. However, what is less recognised is that the really hard times often come when an agency has broken through to the medium-sized point. JFDI’s 2017 New Business Barometer survey of nearly 100 agencies highlighted this issue: once you reach the 50 to 150 people stage, […]