Leading drinks design agency Denomination has designed a new product, Strongbow Blossom Rosé Sparkling Apple Cider, for Carlton & United Breweries (CUB, part of the AB InBev family), aiming to bring growth and inject excitement back into the cider category. Denomination developed an elegant and Insta-worthy design to appeal to the repertoire of drinkers who […]
Bangladeshi tea brand Teatulia has launched in the UK with a new brand identity by Here Design. This expansion coincides with the opening of a flagship store in Covent Garden where its range of organic teas will be available. Here’s production studio ‘Here Makes’ has also created a range of branded lifestyle items to bring […]
Creative and strategic branding partnership Smith&+Village has unveiled its fearlessly stylish rebrand of the Harvey Nichols food collection. The new own-label look brings the zeitgeist of fashion back to food, with a collection that captures the stylish, irreverent and unique Britishness of luxury department store Harvey Nichols. Harvey Nichols’ own-label food packaging, famous for its […]
It’s not quite reached the levels of consumption that had Hogarth picking up his etching needle in the 1750s, but a craze for gin has gripped the UK. In 2017, sales of bottles of gin in the nation rose by more than a quarter on the previous year. The thirst for new flavours and small-batch […]
Leading Australasian drinks company Frucor Suntory is responding to a consumer shift away from carbonated soft drinks by developing a new range of premium fruit-infused water. Called True Water, it’s designed by drinks specialist design agency Denomination. True Water will initially launch with two fruit-infused waters, raspberry and lime. Made using real fruit extracts, True […]
B&B studio has created the name, positioning, identity and packaging for alcohol-free beer brand Infinite Session. With plans to create a full range of non-alcoholic beers, Infinite Session has launched with its first product – a 0.5% pale ale, which has recently launched in cans into Tesco and Marks & Spencer. Despite its rapid growth as […]
Williams Murray Hamm (WMH), brand innovation, design and strategy agency, has set out a new creative direction with the launch of Waitrose & Partners’ new Free From range, on sale in stores from 22nd October. Free From is a completely new sub-brand concept within the Waitrose & Partners portfolio, and the first range to launch […]
Yorica!, London’s premier ‘free-from’ ice-cream parlour, launches into the retail trade, with a striking new brand identity by design consultancy Brandon. Yorica!, which first opened in 2016 selling delicious ice-creams that are free from all 14 major allergens, has now made the shift from gelateria into the supermarket retail trade. The team at Brandon was […]
PB Creative develops a new brand concept for a range of artisanal rare-breed dairy products, in response to a direct-to-consumer challenge set by FMCG title The Grocer. The success of the dairy sector has been dwindling recently. Public health campaigns and concerns about animal welfare have taken their toll, with many consumers falling out of […]
Stacked with stale dated brands, the cake aisles of further afield proved a tasty opportunity for Premier Foods’ International Team. Mr Kipling needed a confident international expression and Leeds-based strategic branding agency, Robot Food, were chosen to deliver. For many in the UK, Mr Kipling’s range of iconic cakes holds a special place, but internationally […]