To many UK households, Saxa is salt. It has been around since 1907 and is one of the UK’s better known heritage brands. Premier Foods asked Robot Food to reinvigorate this trusted brand with a stronger, fresher purpose, contemporary appeal and to give it pride of place again in UK kitchens. The rebrand would include […]
Single or double? A little tonic or up to the top? When it comes to mixing the perfect highball, we all know just how we like it. While cocktails-on-the-go are a great stopgap, they lack a certain bespoke sparkle. So, what can be done to move on from the ubiquitous one-size-fits-all version? FMCG trade magazine […]
Strategic brand design agency Webb deVlam unveils a fresh new brand identity for leading rice company VeeTee, to reposition the range, re-establish its relationship with its target audience of millennials and grow market share. After ten years in the pre-cooked sector (and 30 years as the UK’s leading independent rice brand), it was decided that […]
UK based vegetable water brand, JF Rabbit, has unveiled a brand-new logo and packaging design across its range from June. The new look, by design house BrandOpus, is simple, on trend, and has been created to drive greater appeal with their core consumers of adults looking to achieve a healthier lifestyle. Ellen Munro, Creative Director […]
A natural sports supplement brand, ‘Be’ which simplifies the complex world of sports nutrition has launched in the UK, Europe and the US with brand identity and packaging design by PB Creative. An Ownable and Credible Space Lifeplus, a leading supplier of high-quality nutritional products, approached the agency to create a new sports nutrition brand […]
From the partnership that created Amaze Bites and reasserted Mini Rolls as a firm lunchbox favourite, comes a brand refresh for Cadbury Cake Bars that’s ‘loaded with lovely’. Following commercial successes with key Cadbury cake ranges, Premier Foods turned to Robot Food once again to help bring the core brand proposition of ‘joy’ to life […]
London-based design agency Horse had the honour of winning the first ever FAB Design Agency of the Year Award at The 18th FAB Awards at The Hurlingham Club. The Design house had two entries in the show, and they left with three awards, representing an extremely successful evening for them. Horse picked up a FAB Award […]
Fabric softener brand Comfort today unveils ‘Luxurious’, a new variant in its ‘Intense’ range, with product design, packaging and visual identity developed by branding and packaging consultancy PB Creative. The agency was briefed with ensuring that the Luxurious variant stood out on shelf as something special, whilst still clearly belonging to the Intense range. The […]
Brand and packaging design expert Sun Branding Solutions has hired Guy Douglass as creative strategy director to strengthen its creative studio in the North. Douglass’ remit covers both brand strategy and client development, harnessing his 20 years of brand and packaging expertise. He will manage the Yorkshire-based creative team, reporting in to Simon Gore, group […]
A week after naming Google’s Craig Morgan as the Advertising and Innovations Jury Chair for The 18th FAB Awards, the International Food and Beverage Creative Excellence Awards are pleased to announce that Taxi Studio’s Spencer Buck will be 2016’s Packaging & Design Jury Chair. “For the past 17 years the FAB Awards has represented the very best Food & […]