Huddersfield Town have revealed their home shirt for the 2019/20 season, sponsored by Paddy Power. The shirt, in Town’s traditional blue and white stripes, features a sash with a diagonal Paddy Power logo from hip to shoulder. The new home kit will be worn for the first time by Jan Siewert’s side in July 17’s […]
Paddy Power kicked off a tactical digital out of home (DOOH) campaign to target 2019r’s Ascot crowd with humorous commentary, daily deals, and live results. The campaign featured on screens in and around Waterloo and Clapham Junction rail stations, targeting racegoers along the commuter route between London and Ascot. Humorous one-liners were updated throughout the […]
Paddy Power launched their latest campaign, “EU-Revision”. Presented by Irish music mogul and talent judge Louis Walsh (X-Factor, Britain’s Got Talent), it aims to get people across Europe to vote for the UK in this Saturday’s Eurovision Song Contest as revenge for Brexit. Why? Because if the UK wins, they’ll have to host the contest, […]
Rhodri Giggs has been unveiled as the face of Paddy Power’s new ‘loyalty’ campaign. In the tongue-in-cheek advert Rhodri pokes fun at himself, his brother Ryan, and their now infamous fall-out. It includes a scene where Rhodri groans as his beloved Wales lose a football match, before beaming at the camera as the commentator says ‘questions be […]
Paddy Power have opened a ‘Museum of Mischief’ in Dublin this week to mark a landmark birthday – an interactive experience celebrating 30 years of an incredible Irish brand. The super-charged pop-up, which opens on September 18, is located at the top of Grafton Street, and offers members of the public a jaunt through the […]
The Darts players were all slagging us off. Until they heard we were sponsoring this year’s Champions League of Darts… pic.twitter.com/6Ct6z7GR1X — Paddy Power (@paddypower) August 24, 2018 Paddy Power have announced that they are sponsoring the Champions League of Darts in Brighton, where the top eight players in the world are set to battle […]
Paddy Power have erected a giant drive-thru confession box to help the people of Ireland repent decades of sins in seconds ahead of the Pope’s visit this weekend. The Irish bookmaker built the 13-metre-wide x 12m high x 26m deep structure, ensuring the sheer scale will be big enough to withstand the full spectrum of […]
The Premier League is under fire at 2018’s Brighton’s Pride Festival, where its attitude towards homosexuality will be criticised. The protest has been organised by Paddy Power, who are partners of Brighton Pride, which is the country’s biggest LGBTQ event. Details of the exact nature of the activation have been kept under wraps, though the […]
Paddy Power have unveiled a new mobile unit ‘The Drunk Tank’ ahead of Royal Ascot on June 19, following a spate of alcohol-fuelled brawls at race meetings. The Drunk Tank service will provide temporary accommodation for up to 50 racing fans to sleep off the booze in clear-sided 6 x 2 meter container mounted […]
 The World Cup is coming to London this summer – the CONIFA World Football Cup, that is. With FIFA’s equivalent being taken to Russia – where fans who are black, gay, or just English are not welcome – the organisation representing teams outside the international elite is hosting its World Cup in London for […]