GSK has announced the launch of an innovative TV partnership with Channel 4 in a new £4.2m marketing campaign which premières during the return of legendary adventure gameshow The Crystal Maze following a bespoke introduction on 30th June. The partnership with channel 4 includes a new media format to help connect and engage with the […]
Shopping centre owner intu has teamed up with premium out of home media owner Ocean Outdoor to launch Nottingham’s largest digital advertising screen that will engage shoppers in Nottingham with content tailored to their consumer profile. The Nottingham One screen at the entrance to intu Victoria Centre will use innovative audience recognition cameras to identify […]
Reinforcing the organization’s commitment to leadership in digital, data and technology, Publicis Groupe launched a partnership with Alibaba bringing benefit to the clients of Publicis Media, Publicis Communications and Publicis.Sapient. Alibaba’s Uni Marketing framework is a complete product portfolio powered by data that enables brands to have control of brand building across the Alibaba ecosystem in […]
Havas Media Group has today announced the appointment of Chloe Smith as its new Partnership Director. Joining from Disney, Smith is due to start her new role this week. Reporting into Daren Benton, Head of Partnerships at Havas Media Group, Smith’s move marks her first agency role. She will be charged with leading a robust […]
Shazam, one of the world’s most popular apps for connecting artists and fans, and Nespresso, one of the world’s leading purveyors of high quality portioned coffee, announced Nespresso will use Shazam’s visual recognition for its advertising campaigns around the world. Nespresso will start this partnership by leveraging Shazam’s visual recognition technology for the launch of […]
ITV Commercial, FremantleMedia UK and Syco Entertainment announced they have signed a wide-ranging sponsorship deal with UK National Lottery operator, Camelot, for the forthcoming tenth series of hit show, Britain’s Got Talent. The partnership, which was negotiated and will be managed by Vizeum and The Story Lab, sees Britain’s Got Talent and The National Lottery’s […]
Carlsberg has agreed a three year extension to their long standing partnership with Liverpool Football Club. The deal secures Carlsberg’s role as the club’s Official Beer until the end of the 2018/19 season and deepens the relationship with one of the most legendary football clubs in the world. The 2016/17 season will mark a 25 […]
Lions Health, the Festival and Awards that celebrates life-changing creativity in healthcare communications, and UNICEF launch the 2016 Young Lions Health Award. The competition, now in its second year, challenges young creatives and marketers to develop an integrated marketing toolkit that will raise awareness among caregivers about the importance of play in fostering children’s cognitive, […]
Jeep, celebrating 75 years as the iconic 4×4 SUV maker, announced a partnership with Warner Bros. Pictures, becoming the official car partner of the hugely anticipated action adventure, Batman v Superman: Dawn of Justice, in cinemas March 25, 2016. The link-up with Warner Bros. Pictures kicked off during production, when Jeep’s Renegade SUV model, which […]
Customer experience marketing agency MRM Meteorite partners with global digital experience company Acquia, and appoints Ian Truscott as Channel Partner Director to head up the new offering. MRM Meteorite’s partnership with the Acquia Platform is designed to help businesses transform and meet the ever-changing needs of the digital world in conjunction with MRM Meteorite’s passion […]