Get Expressive With AXE Gifting By PB Creative
The agency has created this year’s global seasonal gifting range for male grooming brand AXE (LYNX)
Get Expressive With AXE Gifting By PB Creative
PB Creative Packs a Flavour Punch
The agency has partnered with Kraft Heinz for a new vegan mayo range
PB Creative Packs a Flavour Punch
Zoflora gets a Makeover for the Instagram Generation
The Thornton & Ross disinfectant brand has been redesigned by PB Creative
How do you redesign a brand that everyone loves? Consumers have a deep affection for Zoflora. The brand has a loyal customer base who have fallen in love with this versatile household product that has passed through the generations. However, with a new generation of Instagram-loving Zoflora fans and proliferation of ‘me-too’ products entering the […]
Expression is the Future! AXE Global Redesign by PB Creative
PB Creative has successfully moved the brand to a more vibrant and expressive space as it continues to engage with its core GEN-Z audience
AXE is synonymous with young guys. As the ever increasing pace at which expectation changes within the mindset of its loyal Gen-Z consumers, the brand continues to advance and evolve, striving to stay relevant, connected and most importantly front of mind. This latest development of AXE is built on solid foundations following a re-calibration of the […]
Unlocking The 3rd Dimension!
BY Pete Hayes, Managing Partner at PB Creative
Distinctiveness has been proven, time and time again, to be more important than differentiation when it comes to marketing priorities. Distinctiveness is about being individual, recognisable and valued above and beyond the competition. It’s about creating ownable codes that instantly signal the brand and evoke a myriad of associated benefits and values. We believe it’s the key to […]
PB Creative delivers a Dynamic Update for Axe in India
The Axe personal care range has been given a dynamic redesign for the Indian market by London based brand design agency, PB Creative. With a fragmented Axe brand portfolio in India incorporating range designs spanning several years, the time was right to furnish the brand with a much more unified and consistent look and feel. […]
Unilever partners with PB Creative for new US brand launch
The new brand aims to help everyone find their ‘Happy Place’
Inspired by stories about reclaiming your ‘happy place’ in these uncertain times, the Unilever US Bath and Body team has partnered with London-based PB Creative to design collections of bath and body products under the label ‘Find Your Happy Place,’ so people can immerse themselves in positive experiences shared by others. ‘Find Your Happy Place’ […]
PB Creative brings gaming into play for Axe this Christmas
The new range aesthetic aims to completely disrupt the gifting category
In a fundamental shift away from conventional gifting design, PB Creative has zero’d in on gaming as the latest ‘hook’ for Unilever’s Axe gift packs this Christmas. Enticing shoppers with striking graphics and moody lighting reminiscent of high definition gaming, the agency aims to excite the young male Axe consumer through one of his primary ‘passion-points.’ […]
PB Creative continues the craziness with Axe Collisions!
Following the enormous success of the iconic Lynx Africa and Marmite brand mash up, the craziness continues with two new additions to the Axe (Lynx in the UK) collisions family. Building on this success and the appetite that consumers clearly have for limited edition packs and further collisions pairings, PB Creative was briefed to consider […]
Toxic Tension: A Time To Reinvent The Household Cleaning Category
By Lloyd Moffat, Creative Director at PB Creative
The World has been turned Upside-Down! Chemicals we once demonised for killing the environment are now heralded for helping to keep us safe. Covid is forcing us to make some tough choices between looking after our families today and protecting their futures tomorrow. Over the last four months, we’ve become almost obsessive in our cleaning rituals. Is […]