Manish Khera, founder of Fino Paytech & Yatra Tatra Sarvatra, and Gautam Ivatury, Founder of CGAP and co-founder of Jipange KuSave have partnered with Scarecrow Communications to launch their new micro digital lending platform. The account will be handled from the agency’s Mumbai office. Scarecrow Communications has been involved with the brand right from its […]
With ‘Bayerische Motoren Werke’, Serviceplan invented a new identity for the luxury segment of BMW. The new appearance will be presented for the first time at the International Motor Show (IAA) in Frankfurt (14 – 24 September 2017). The unique new naming and communication branding is true for all upcoming luxury automobiles of the brand, […]
YouAppi, a leading mobile growth marketing platform for premium mobile brands, announced the launch of its comprehensive, 360 Degree Growth Marketing platform, designed to dramatically increase acquisition and retention of high-value customers for the world’s hottest mobile brands. YouAppi’s platform is the first of its kind in delivering unprecedented insight into the mobile user experience, […]
Leading digital agency Wunderman UK, part of the WPP network, has launched Elements of Experience – a new platform that harnesses data and insights to explore and benchmark the world’s best customer experiences across every sector. Elements of Experience is a searchable database of customer experiences, giving marketers access to a comprehensive cross-section of the […]
Publicis Groupe Chairman & CEO, Arthur Sadoun, announced the next step of The Power of One, initiated in 2015 by Maurice Lévy, Chairman of the Supervisory Board of Publicis Groupe. After the acquisition of Sapient with its world-class technology expertise, and after having broken the barriers between our different entities to form Solution hubs, Publicis […]
Facebook has revealed two new updates to it Mobile Apps Install Ads platform in order to make it easier for marketers and developers to create and tailor these types of ads. First introduced in October 2012, the changes will allow marketers and developers to reach the right people on the right devices. The update means […]
With enterprising music artists continuing to take advantage of social networks and digital music services to promote their work, A&R executives can benefit from surveying the users of such platforms in order to help identify up-and-coming trends and musicians to sign, suggests Cint, a global provider of tools to obtain market intelligence. Platforms such as […]