William Hill bets on first ever dynamic DOOH campaign to celebrate Anthony Joshua signing

William Hill bets on first ever dynamic DOOH campaign to celebrate Anthony Joshua signing

William Hill, one of the world’s leading betting and gaming companies, has this week launched its first ever dynamic digital out-of-home (DOOH) campaign to promote its partnership with new brand ambassador, the unified world heavyweight champion boxer Anthony Joshua OBE. The British sporting icon recently signed an initial one-year deal with William Hill to become […]

Pandora unveils first dynamic OOH campaign to launch new Regal Tales and Grains of Life collections

Pandora unveils first dynamic OOH campaign to launch new Regal Tales and Grains of Life collections

Pandora, the international jewellery manufacturer and retailer, has launched its first ever dynamic OOH campaign for its new Regal Tales and Grains of Life ranges, using directional maps and distance information to direct customers into their nearest store. Devised by out of home and location marketing specialists Posterscope with Carat, the UK-wide campaign has been […]

Posterscope and Huq Industries partnership ushers in new era for engaging audiences in OOH

Posterscope and Huq Industries partnership ushers in new era for engaging audiences in OOH

Out-of-home (OOH) and location marketing specialist Posterscope and real-world consumer insights firm Huq Industries have announced a partnership that will enable Posterscope to give advertisers a new and unique method to define and reach their ideal audience. The partnership will see Huq’s unique geo-spatial research data integrated within Posterscope’s proprietary location platform, ECOS. This collaboration […]

Diageo Continues OOH Innovation, Launching the Medium’s Most Sophisticated Portfolio Campaign

Diageo Continues OOH Innovation, Launching the Medium’s Most Sophisticated Portfolio Campaign

Diageo has this month launched one of the most sophisticated digital out-of-home (OOH) portfolio campaign that the medium has ever seen. Devised by out-of-home and location marketing specialist Posterscope and Carat, in partnership with  Liveposter, the portfolio campaign uses the JCDecaux LDN network and will see advertising campaigns for five of Diageo’s spirit brands – […]

National Rail launches its first dynamic DOOH Railcard campaign

National Rail launches its first dynamic DOOH Railcard campaign

As the summer holidays approach, National Rail, the definitive source of customer information for all passenger rail services available on the National Rail network, has launched its first ever dynamic digital out-of-home (OOH) campaign to promote its range of Railcards. After working with Blue 449 and OOH and location marketing specialist Posterscope, the dynamic digital […]

Posterscope names Gill Huber as Chief Client Officer

Posterscope names Gill Huber as Chief Client Officer

Posterscope, the out-of-home and location marketing specialist, has today appointed Gill Huber to the newly created role of Chief Client Officer. Currently Head of Marketing and Communications, Huber becomes CCO immediately to lead growth initiatives and better integrate the Strategy and Marketing teams.  She will retain her current responsibilities while additionally fostering agency and direct […]

Pernod Ricard Brings New Scented OOH Campaign to London Underground for Launch of Beefeater Pink

Pernod Ricard Brings New Scented OOH Campaign to London Underground for Launch of Beefeater Pink

Pernod Ricard UK has installed strawberry scented posters throughout Oxford Circus underground station as part of the launch campaign for Beefeater Pink, the new pink variation of its Beefeater London Dry Gin. In a campaign devised by location marketing specialist Posterscope and strategic media planners at Havas in partnership with Exterion, Pernod Ricard UK’s immersive […]