INNOCEAN Worldwide announced that it is pledging with “Free The Bid,” as part of a greater agency initiative to promote diversity among the creative team, deliver a more inclusive agency narrative, and fight gender bias across the industry. The agency greatly admires Free The Bid’s commitment to a growing and maintaining a broad network of […]
Innovation agency AKQA is to form a pioneering alliance with architecture and interior design practice Universal Design Studio and industrial design consultancy Map Project Office, in a move that redefines the concept of a 21st century design group. To create this collaborative new venture, AKQA, a WPP Company, has acquired a majority stake in Universal […]
Leading PR and content business, The Lucre Group, has announced that it’s further strengthening its position in the market with new appointments and promotions across its Leeds and London offices. Grace Wood has joined the agency as a senior account director, bringing over thirteen years’ experience of driving award winning, content lead campaigns. A passion […]
The European online payments provider Trustly as appointed Weber Shandwick as its communications agency in a process run through Creativebrief. The ambition with the new partnership is to strengthen Trustly’s position as a leading European online banking payments company. Weber Shandwick’s assignment includes strategic, operational and creative communication to help chart Trustly’s growth across a […]
Shell Middle East starts work with M&C Saatchi to change behaviour in Saudi Arabia, by encouraging men to become the most vocal supporters of women driving, when it becomes legal in the Kingdom in June. Prompted by the overwhelming scepticism demonstrated by many men on social media when the decree was first announced, M&C […]
Yorkshire-based Meadowhall, one of the UK’s most prestigious fashion and lifestyle hotspots, has appointed The Lucre Group as its new PR and content agency. One of six super-regional shopping destinations in the UK, with over 290 stores and more than 50 places to eat and drink, Meadowhall has played a fundamental role in the development […]
Carnsight Communications, an independent PR and communications company which works with small and creative businesses such as VIGA, Armadillo CRM, Helen Baker and Taylor’d Bundles, has extended its team with the appointment of new account manager, Steph Palmer. Joining Carnsight Communications in February as an intern, Palmer quickly became indispensable and joined on a permanent […]
Barclaycard is launching an integrated marketing campaign with help from The Muppets to show customers how they can get more from their live entertainment experience. The multi-channel campaign for the new show-stopping proposition, ‘Barclaycard Entertainment’, will build on the brand’s heritage in entertainment by introducing benefits exclusively for cardholders – including ticket offers and perks […]
Bollywood star’s and India’s very own ‘Pad Man’ Akshay Kumar is supporting a India-wide campaign – #18to82 – with the aim of bridging the gap between the 18% of menstruating females in India who use sanitary napkins, and the 82% predominantly engaging in unhygienic practices. The campaign launches ahead of the inauguration of the Niine […]
Special Olympics is a non-profit international organisation that seeks the social inclusion of people with intellectual disabilities through sport. Operating in 175 countries, it impacts around 5 million athletes worldwide. As part of an NGO, each national delegation must seek for its own funding, and in the case of Colombia, this becomes even more […]