Ryanair is ramping up its charm offensive with a new marketing campaign detailing the changes it has made to its services. http://www.youtube.com/watch?v=QjfmjznXksU Ryanair’s TV campaign details the service enhancements it has made to woo disgruntled customers that have switched to rivals. A UK outdoor campaign has launched declaring “we are changing” with a list of […]
http://www.youtube.com/watch?v=9Jc-KV0AgkY In its struggle to dispel controversy around the payday loan sector, Wonga has created a film featuring 12 of its customers who it claims have spoken unscripted about a part of their lives that required them to take out a Wonga loan. Gary Tarn, the BAFTA-nominated director behind documentaries Black Sun and The Prophet, […]
Russian airline and official carrier of Manchester United Football Club Aeroflot are taking up residence at a number of airports worldwide, including London Heathrow’s Terminal 1, to offer fans the chance to see club in action with a trip to Old Trafford in 2014. The airport installation features a replica Aeroflot plane made up of […]
Communications agency Exposure is celebrating after raising £29,500 – and smashing its £20k target – for its chosen charity SE1 United, as part of a month-long charity auction that ends on the 31 October. The progress of the initiative was announced at a glittering event at the Bankside Vaults on London’s South Bank, held to […]
Coca-Cola has apologised after a promotion it was running for its Vitaminwater brand in Canada resulted in ‘You Retard’ being printed on one of its bottle caps. Playing off of Canada’s bilingualism, the promotion put a random English word with a French word. In this case, the English ‘You’ was put with ‘Retard’ which in […]
The McLaren Group, which includes the Vodafone McLaren Mercedes Formula One team, has joined forces with YouTube in a new commercial partnership. “At McLaren we have great stories to tell. Whether it’s the passion and intrigue of Formula One, or how we develop ground breaking new technologies, people are fascinated by what we do. Our […]
Yahoo is set to rebrand next month, and is showing 30 variations of the new identity before the final new logo launches. The new identity is set to launch on 4 September, and a different iteration of it will be used on the Yahoo homepage each day before the launch, in an initiative Yahoo calls […]
Omnicom Group and Publicis Groupe have announced that they have signed a definitive agreement for a merger of equals, creating the world’s leading company in communications, advertising, marketing and digital services, with combined 2012 revenue of $22.7 billion (€17.7 billion). Based on closing prices on July 26, 2013, Publicis Omnicom Group will have a combined […]
Car manufacturer Kia has engaged Microsoft Advertising’s new creative format ‘Storyboard’ for MSN to showcase its GT, Rio, Picanto and Sportage models. The campaign, which runs for 24 hours from July26, forms part of Kia’s wider focus on driving customers to become brand ambassadors. Also running on MSN mobile, the display ad expands upon a […]
@GreatBritain, @Israel and@Sweden are the best examples of country promotion on Twitter BEIJING — Burson-Marsteller, a leading global public relations and communications firm, today released the second part of its “Twiplomacy” study (http://twiplomacy.com), looking specifically at country branding on Twitter. The study shows that only 9 governments out of 193 UN member states own their country name Twitter handle. […]