Proximity Madrid has launched a new print campaign for premium Russian vodka brand Tovaritch!. “We use the matrioskas of Tovaritch’s corporate identity to throw the concept: Never Drink Alone,” commented Proximity in their release. The campaign for the world’s most awarded vodka was first introduced in December 2015.
Nairobi-based advertising agency Hatari has come up with a series of three striking print ads for Oxfam International, bringing the issue of gender abuse to light. Each ad features a woman who has been badly battered, held by chains in the form of a man’s pair of hands. They highlight the horrible reality that many […]
Global luxury brand Swarovski has launched its first-ever North American integrated campaign developed for the U.S. market, titled “Get Caught in Your Swarovski,” created by Philly-based agency, Red Tettemer O’Connell + Partners (RTO+P). Being a global leader in cut crystal and fashion jewelry isn’t just about getting caught making a statement on the red carpet […]
Kia has unveiled a global brand campaign with Innocean Worldwide Europe which tells drivers to ‘stay human’. The campaign, which covers TV, print, digital and out of home, shows the world through the perspective of the car, and features technologies such as blind-spot detection and assisted parking. It will build on the brand’s ‘Power to […]
http://www.youtube.com/watch?v=e6hlpxnI8SM Bupa, the healthcare insurer, has launched a new ad campaign across TV, print, OOH and digital. Aiming to highlight its services, the ‘Our focus is your health’ campaign features children painting a picture of their ideal healthcare company. Their pictures are used to illustrate Bupa’s wider offering including its 24/7 GP healthline and broader […]
Unilever has teamed up with crowd-sourced ideas platform Idea Bounty to generate a new TV and print campaign for its FMCG brand Peperami. In order to re-launch the Peperami brand mascot ‘the animal’, the first time the mascot will be seen on TV screens since 2012, Unilever is offering a $10,000 prize for the best […]
Peugeot has engaged OMD UK to carry out a print campaign that will see nail wraps tipped on to print display pages to launch the new Peugeot 208 XY. Available in four distinctive colours, including Purple Night, OMD UK has partnered with HND Ltd to develop ‘XY Purple Night’ coloured nail wraps, which will be […]
Wonga has launched a rapid response ad campaign days after the Archbishop of Canterbury said he vowed to “compete it out of existence”. The ads , which have appeared in national press on July 26 and are due to appear in digital and digital out of home over the weekend, aim to dispel some people’s […]
BETC London has produced a standout print campaign to support the launch of Aptamil with Pronutra+ range of baby Follow On milk in the UK. This is the first creative work from BETC London for the Aptamil brand from Danone Baby Nutrition. In 2012 BETC launched the popular ‘Supergroup’ for sister brand Cow & Gate. […]
Broadcast TV advertising spending rocketed up by strong double-digit percentages in the second quarter. Standard Media Index says broadcast TV spending was up 16% in the second three months of 2013, and 10% through the first half of the year. By way of comparison, national cable TV advertising moved up more slowly in the second quarter, […]