With its sights set on causing irritation to dominant market players, new subscription-based pet wellbeing brand ITCH launched on July 1 with the aim of disrupting and injecting some serious personality into the flea prevention market. Co-founded by direct-to-consumer entrepreneur James Cox [co-founder YYX Capital and Europe’s fastest growing sleep tech firm Simba], pet supplies retailers Jonny and Adam Gould [co-founders Monster […]
Gigi, an innovative plant-based Italian-style gelato, launches with brand and packaging design by London agency Straight Forward Design. Interest in plant-based eating is soaring, and Gigi spotted a gap in the market for a gelato that’s jam-packed with vitality-boosting nutrients, as well as being rewarding and delicious. The gelato is made with cold-pressed fruit and veg […]
Firetree Chocolate, the startup chocolate brand, has launched its product range of vegan-friendly volcanic chocolate. Leagas Delaney worked collaboratively with the founders of Firetree to develop every element of the brand from the inception. They are also an investor and current shareholder in the business. The start-up Firetree received investment of almost £1m from The Foresight […]
Swedish drinks maker Kopparberg is expanding into the competitive pink gin category with its new premium gin with packaging designed by Elmwood, the independent brand design consultancy. Elmwood was appointed to create the design for the new Kopparberg Premium Gin bottle to reflect its brand expression of flavour, fun and provenance and create standout and desirability […]
Pink Ribbon Germany teamed up with DDB Düsseldorf to develop “PINK RIBBON CARE WHILE YOU CARE“, the first body care brand — consisting of a shower gel and body lotion — that helps women examine their breasts at home. The products show the movements of self-examination for breast cancer, incorporating them into a daily routine […]
TENA, a market leading incontinence brand, has launched its new Silhouette Noir product with a ground-breaking catwalk shot in the style of Victoria’s Secret that has taken over Oxford Street. This is the first campaign from TENA Women’s new platform “I Will Be Me” developed with AMV BBDO, with the key objective of breaking taboos […]
Carlsberg has marked the launch of its new Carlsberg Danish Pilsner by sharing some of the meanest things people have tweeted about its old beer in a bold, honest and witty way. Created by Fold7, Clifford French and Initiative, the video series captures the reactions of employees across the business, from the brew house to the finance […]
It was a crowning moment for branding agency MetaDesign as China witnessed FAW-Volkswagen’s launch of the all-new Jetta, the first independent sub-brand of Volkswagen. The Beijing-based branding agency was a key partner to Volkswagen China and FAW-Volkswagen in the development of Jetta’s brand strategy and a comprehensive brand identity program that includes visual identity, sound […]
Users have become tired with endless and irrelevant advertising, leading to a surge in ad blockers. Right now, more than 650 million people are blocking ads, and this is increasing by up to 27% YOY. The use of these tools cost the industry over $40bn in lost revenue last year alone. This is where founder […]
ignis, the creative agency, announced that its partnership with zero sugar drinks start up Halo Drinks has culminated in the launch of Skinny Tonic in Asda stores UK-wide. Made using high grade stevia the premium tonic water contains zero sugar, zero calories and no artificial ingredients. Skinny Tonic is also the first premium tonic water […]