Sky Sports ushers in the next chapter of Formula 1 with a rousing new ad that takes us back to where it all began. The 40-second promo was created by Sky’s in-house advertising agency, Sky Creative Agency. ENVY Advertising crafted the sound design and reworked Fleetwood Mac’s classic F1 theme, ‘The Chain’ to complement the […]
In honour of International Women’s Day, London-based post-production house, Big Buoy, have created a representational video with one key message; Women should encourage each other. Boasting an all-female cast, the film features the Big Buoy girls, from producers to animation directors, sporting full-face balaclavas as they become a humanised metaphor for strength in sisterhood. The […]
Proving, once again, that creative talent transcends cultural and social boundaries, Egg Films’ Kyle Lewis has directed a fast-paced and edgy TVC that will air in China for BMW in that country. Created to appeal to upwardly-mobile Chinese professionals between 23 and 30 years of age, the 90-second ad, which has been cut-down to a […]
COMPULSORY announced the latest addition to its curated roster: award-winning photographer and filmmaker Filmawi. The former agency creative joins the production company for UK representation in commercials, music videos and creative direction. A multidisciplinary artist, Filmawi is an accomplished photographer with a portfolio that boasts clients in both advertising and music. With his finger firmly on the pulse of urban artists, he has photographed key […]
Tool of North America, a creative production partner to award-winning brands and agencies, announced it has signed two new Live Action directors. These new signings will work with Tool and its clients to execute top-notch creative work, bringing unique skillsets and expertise to the table. To start, Tool is adding director Rudi Schwab, who began his career […]
Peloton, the global technology company reinventing fitness by bringing live and on-demand boutique-style studio classes to the convenience and comfort of your own home, has appointed Blacklist Creative as its Production Studio consultants, assisting with the set-up, staffing and operation of Peloton’s broadcast production studio in London. The multibillion-dollar technology company sought the expertise of […]
Sweetshop has signed International Emmy-winning Director Edward Berger for representation globally. Edward is now available for commercial and long-form projects from across the UK and Europe. Edward’s Patrick Melrose series, starring Benedict Cumberbatch and Jennifer Jason Leigh, picked up five Emmy nominations, including Best Director and Best Limited Series. He also directed the two-hour series […]
Walter Campbell, one of the industry’s most awarded Creative Directors and the mind behind Guinness’ ‘Surfer’ has announced he will join MPC London as Creative Head of Business Development. Having worked in the industry on both agency and brand-side creative roles, Campbell’s position will provide a new offering for brand and agency clients of MPC […]
Barny Wright, former Head of Production at Big Buoy, has been hired by Scramble Soho to become its new Managing Director. With over 17 years in advertising, Barny has worked with some of the biggest directors, agencies and brands in the industry. Beginning his career at Framestore, Barny went on to set up his own […]
Sunshine, the brand and entertainment consultancy and production studio, has secured investment from entrepreneurs Mike Dolan and Adam Zhu and the Chinese brand consultancy, Shunya. The London and Los Angeles based company works with luxury, fashion and lifestyle brands looking to extend beyond traditional marketing into entertainment, in addition to partnering with rights holders looking […]