Publicis Groupe Chairman & CEO, Arthur Sadoun, announced the next step of The Power of One, initiated in 2015 by Maurice Lévy, Chairman of the Supervisory Board of Publicis Groupe. After the acquisition of Sapient with its world-class technology expertise, and after having broken the barriers between our different entities to form Solution hubs, Publicis […]
Reinforcing the organization’s commitment to leadership in digital, data and technology, Publicis Groupe launched a partnership with Alibaba bringing benefit to the clients of Publicis Media, Publicis Communications and Publicis.Sapient. Alibaba’s Uni Marketing framework is a complete product portfolio powered by data that enables brands to have control of brand building across the Alibaba ecosystem in […]
Independent agency Rufus Leonard has boosted its strategy team with the appointment of Rosanna Covacich as brand strategy director. Previously strategic client director at MSL Group, the Publicis Groupe integrated design and PR agency, Covacich has significant experience in both brand and digital strategy. Reporting to Laurence Parkes, Rufus Leonard’s chief strategy officer, Covacich joins […]
Unicef France has created a unique interactive Twitter campaign titled #H20Filter to mark World Water Day (22 March). As part of its wider ‘Water Challenges’ initiative, the charity wants to raise awareness around the fact that many individuals around the world are unable to access clean water. As such, it’s created a Twitter tool which allows individuals […]
Following the announcement of a more unified structure and services in December, Publicis Communications, a part of Publicis Groupe’s “Power of One” model is now up and running. Under Publicis Communications are the global creative networks – Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, and BBH, production company Prodigious, and specialized communications network, MSLGROUP. This […]
Tom Adamski, who served as global chief executive officer of Publicis Groupe‘s Razorfish Global network for less than one year, has passed away after a battle with cancer. He was 43 years old. Shannon Denton, the Razorfish veteran and North American CEO, stepped up to serve as interim global chief when Adamski began receiving treatment. […]
Sir Martin Sorrell has poured cold water on the so-called “merger of equals” between rival agencies Omnicom and Publicis Groupe, which was announced on July 28, questioning the value to the former’s shareholders. Speaking on the ‘Today’ programme on BBC Radio 4, Sorrell questioned the value to Omnicom shareholders, who will receive 50 per cent […]