In celebration of its 13-year anniversary, Substantial, a digital innovation and build studio, has unveiled a rebrand created to embrace and reflect the studio’s optimism for the future of technology. While the studio has earned a reputation over the years as a trusted partner in creating hundreds of ambitious digital products for its extensive list of clients, it’s also one of the […]
RAWR, formerly Lashious Beauty, today announces its complete rebrand and relaunch with global experience company Imagination, as part of a significant expansion plan. RAWR tasked Imagination with conducting a full brand overhaul, including audience definition, strategic positioning, new brand name and full asset design along with retail concept design. The new brand has been framed […]
Ultimate Creative Communications has just launched the new Chester Zoo website, placing it firmly on the map alongside other leading attractions worldwide. Using Chester Zoo’s existing powerful brand, Ultimate have been able to showcase everything this world-leading zoo has to offer. Preventing extinction is the Zoo’s top priority and the website has a vital role […]
Creative agency Gretel reveals the strategy and design behind its rebrand of Nike ID as Nike By You, giving consumers the chance to co-create their own sportswear with the iconic label. This work by Gretel positions Nike for a future where technology is increasingly making bespoke sportswear accessible to all, and where consumers expect to […]
Free-From Bakery category leader Genius Gluten Free has launched a new brand identity across its popular range, with design from London-based B&B studio. As the Free-From category moves further into the mainstream, B&B studio has reasserted the brand’s position as an established industry leader with a refreshed identity, now being rolled out in the UK […]
Instagram’s new logo launch last Wednesday has certainly divided opinion amongst the public, as well as the design community. The new vibrant design is such a departure from its comparatively plain brown and grey predecessor that the move has generated much attention. According to Instagram’s official blog: “The Instagram community has evolved over the past five years from a […]
Instagram has refreshed its branding, debuting a new logo and app design to position the platform as “vibrant and diverse” storytelling hub. The Facebook-owned app’s trademark Polaroid-like, colourful camera icon has been given a minimalist makeover. However, the ‘rainbow’ element of the logo lives on in gradient form while a simplified shape has been created […]
Branding is more than an emblem, colour or typeface, it is a representation of a business, what it stands for and the way in which a customer perceives a company. Even for some of the most iconic British brands, a logo refresh every so often is important. Your branding must evolve as your company progresses […]
LinkedIn recently gave a first look at a new version of its flagship mobile app. Internally known as Project Voyager, the app for mobile web, iOS, and Android is still in beta and won’t be available for another few weeks. LinkedIn chief executive Jeff Weiner gave a presentation on the new app during the LinkedIn […]
Playboy magazine founder Hugh Hefner has taken the dramatic decision to back a ban on female nudity within his soft porn bible after agreeing with critics that full frontal shots are ‘passé’ in a world of ubiquitous online porn. The new edict will come into effect from March 2016, when the title will pursue ‘provocative’ […]