Reebok and NFL star JJ Watt are embracing negativity and set-backs in this new campaign, to celebrate the third iteration of the JJ Watt Reebok sneaker. In this 60” spot, we see JJ Watt faced with the many set-backs he has endured over his career – from the uproar from Texan fans when he was […]
DW Fitness First, one of the largest privately owned health and fitness providers in the world, announces its exciting new partnership with Reebok and MTV by launching a nationwide activation. Developed with the help of media brokering agency, Electric Glue, the Influencer-led activation aims to showcase the SS19 Reebok collections and engage key female audiences […]
Global athletic footwear and apparel company Reebok has appointed MKTG to stage a hard-hitting experience in partnership with Sports Direct in London on March 15, to promote its association with the UFC and its UFC Fight Night Collection. Ahead of the UFC Fight Night event at London’s O2 on March 17, Reebok is inviting aspirational […]
In an effort to promote its new ZPump 2.0 running shoes, Reebok created an outdoor ad that allowed pedestrians to win a free pair of shoes—provided they could run fast enough. Installed in Stockholm, Sweden, the outdoor ad by creative agency Animal, came equipped with a built-in tracker that could detect and measure the speed of […]
Reebok knows that training doesn’t end when practice is over. MassMarket, Ryan Ebner and mcgarrybowen give two good reasons why. Mixed martial artist Rampage Jackson and Dallas Cowboys’ defensive end Demarcus Ware step it up for the latest in Reebok footwear. Ignoring the “Warning Signs,” the camera follows the exercising athletes as they cruise off […]
After suffering a less that stellar year that saw them loose out to Nike as the official kit sponsors of the National Football League (NFL) in America, Reebok are hoping their new campaign can help them turn the tide in 2013. The sportswear brand has partnered with crowdsourcing agency MOFILM to launch a global competition, […]