Global brands may have spent billions over recent years putting customer love into the DNA of their advertising strategies, but for the majority of today’s consumers, brand loyalty is firmly a thing of the past. New independent research launched on August 22, The Truth Report 2018: The trouble with Real People, conducted by strategic marketing […]
Research suggests the advertising and media industries are perpetuating harmful stereotypes because they’re too focused on people living in London. Nearly half (48%) of those living outside London think the advertising/media industry simply doesn’t understand them, while 57% say the industry is too London-centric. In addition, more than half (56%) of non-Londoners feel that ad […]
Influencer marketing company Buzzoole released the results of research on the use of #ad and #sponsored on Instagram in the first half of 2018. The influencer marketing brandtech company was able to measure the growth of Influencer Marketing campaigns run across social media and found that overall, Instagram posts tagged with the hashtags #ad and #sponsored […]
A new report by influencer marketing platform, ZINE, calculates that brands are squandering $2.02 billion annually by paying top flight celebrities to promote their products with limited results. Influencer marketing is currently valued at $5billion globally with 54 per cent being spent on A-list celebrities. However, the new study found that only 25 per cent […]
A new report by the UK’s first solely remote working marketing consultancy, Thread, reveals that working from home contributes £18.5 billion to the UK economy each year. This is expected to soar to £74 billion by 2020 when it is estimated that half of the UK workforce will work remotely. The study found that working from home […]
Dentsu Aegis Network published its first annual CMO Survey highlighting the key challenges of 1,000 Chief Marketing Officers across 10 top global markets. The survey dives into a variety of issues facing marketers such as difficulties connecting with consumers, the dynamics of working with agencies, data regulation fears and new barriers for growth. Despite these […]
Launch specialist agency Five by Five has announced the creation of its Launch Marketing Council: an official panel of experienced marketers, investors and founders that hold roundtables discussing launch marketing, with the aim of promoting and establishing it as a discipline in its own right. Currently operating in Australia, the Council runs bi-annually, and will […]
New research has highlighted that as businesses strive to meet the needs of today’s digitally empowered consumer there is a gap between businesses knowing what drives digital effectiveness and current digital practices. The findings were part of a larger study exploring the opinions and digital practices of UK businesses. It also compared the views of […]
According to new research, private equity (PE) buyers helped to drive another buoyant six months for M&A in the marcoms sector. There were 89 PE-backed deals in H1 this year, almost double the 46 seen in the same period of 2017. The analysis was carried out by Results International, leading global advisor on M&A and fundraising to […]
Over three-quarters of women believe the automotive sector doesn’t understand them as consumers, according to new research by TI Media (formerly Time Inc. UK). This is particularly worrying for car brands as a recent Magnetic study revealed that 79% of women wield the power to veto an auto purchase, with 40% having sole responsibility for […]