Global use of #ad on Instagram grows by 44% in first half of 2018, according to Buzzoole

Global use of #ad on Instagram grows by 44%  in first half of 2018, according to Buzzoole

Influencer marketing company Buzzoole released the results of research on the use of #ad and #sponsored on Instagram in the first half of 2018. The influencer marketing brandtech company was able to measure the growth of Influencer Marketing campaigns run across social media and found that overall, Instagram posts tagged with the hashtags #ad and #sponsored […]

Brands waste $2.02 bn on using celebrities in influencer campaigns, says ZINE

Brands waste $2.02 bn on using celebrities in influencer campaigns, says ZINE

A new report by influencer marketing platform, ZINE, calculates that brands are squandering $2.02 billion annually by paying top flight celebrities to promote their products with limited results. Influencer marketing is currently valued at $5billion globally with 54 per cent being spent on A-list celebrities. However, the new study found that only 25 per cent […]

Dentsu Aegis Network Report: US Marketers Take Bigger Risks, Prioritise Innovation

Dentsu Aegis Network Report: US Marketers Take Bigger Risks, Prioritise Innovation

Dentsu Aegis Network published its first annual CMO Survey highlighting the key challenges of 1,000 Chief Marketing Officers across 10 top global markets. The survey dives into a variety of issues facing marketers such as difficulties connecting with consumers, the dynamics of working with agencies, data regulation fears and new barriers for growth. Despite these […]

Five by Five announces global Launch Marketing Council initiative

Five by Five announces global Launch Marketing Council initiative

Launch specialist agency Five by Five has announced the creation of its Launch Marketing Council: an official panel of experienced marketers, investors and founders that hold roundtables discussing launch marketing, with the aim of promoting and establishing it as a discipline in its own right. Currently operating in Australia, the Council runs bi-annually, and will […]

Survey unveils differences between knowing how to be digitally effective vs how UK businesses approach digital development

Survey unveils differences between knowing how to be digitally effective vs how UK businesses approach digital development

New research has highlighted that as businesses strive to meet the needs of today’s digitally empowered consumer there is a gap between businesses knowing what drives digital effectiveness and current digital practices. The findings were part of a larger study exploring the opinions and digital practices of UK businesses. It also compared the views of […]

Budweiser Won the Social Media World Cup, According to MediaCom North

Budweiser Won the Social Media World Cup, According to MediaCom North

Budweiser is the brand that won the social media World Cup, according to data from MediaCom North. With the tournament over after France were victorious, it was the famous beer brand’s #ManoftheMatch content that saw it score with fans on social media. MediaCom North tracked engagement and sentiment on Twitter throughout the World Cup, ranking […]

1 25 26 27 28 29 48