PR firm Hotwire has been analysing the conversations taking place on Twitter around 2016’s Mobile World Congress show. The firm looked at tweets with the hashtag #MWC16 – of which there were 405,132 at the time the stats were released – using the Pulsar social analysis tool to establish the brands and the trends generating […]
Virtual reality (VR) may be in its early stages, but internet users are already interested in experiencing it, according to October 2015 research. Futuresource Consulting looked at the types of virtual reality content that internet users in the US, France, Germany and the UK were interested in watching and experiencing. Some 39% of respondents said […]
Native ads are due to grow by 156 per cent in Europe over the next five years, reaching €13.2 billion (£10.29 billion) by 2020, according to research by Yahoo and Enders Analysis. Native Advertising in Europe to 2020 was released at Mobile World Congress on February 23 and found that the market will make up more […]
British Airways is flying high having seen off competition from 1,600 brands; including the likes of Heinz, Jaguar and M&S to top the latest Superbrand index for the third year on the trot. The 2016 edition of the survey marks a return to form for traditional transport and manufacturing brands following an onslaught from upstart […]
The UK’s young people are very digitally savvy, however, they don’t know how to use their digital skills for work purposes, according to 47% of senior decision makers surveyed in a YouGov online poll commissioned by Capgemini UK, one of the world’s foremost providers of consulting, technology and outsourcing services. The study highlights the growing […]
Mobile network EE continues to be the best overall operator in the UK – but rival operators are closing the gap, according to a new RootMetrics study. The report, published today, examined how the four major operators – EE, Three, O2 and Vodafone – fared in reliability, network speeds and performance across data, calls and […]
New research has revealed that native advertising – sponsored or branded content that matches the look and feel of publisher websites – is shaping up to be a vital future development for the PR sector and could be the way it gets more budget from its clients. Nine out of ten PR agencies in the […]
The reboot of Star Wars has propelled Disney into top spot of the world’s most powerful brands league table. Disney beat Lego and L’Oreal to second and third place respectively due to the box office success of the new Star Wars film, according to strategy consultancy Brand Finance. Star Wars Episode VII ‘The Force Awakens’ […]
64.5 per cent of visits to online retail sites in the UK in 2015, came from mobile phones, according to a report from SimilarWeb. Mobile maintained the majority share of visits across all of the top UK retail sites. Perhaps surprisingly, the sites with the largest mobile share weren’t those for pureplay online retailers Amazon (64 per cent) or eBay (59 per […]
Retailers are concentrating on a variety of initiatives in 2016. Mobile—like responsive design and app development—as well as basic marketing activities—including search optimization and customer acquisition—are top on their list. A survey from Shop.org, Forrester Research and Bizrate Insights asked retailers in North America what their top three priorities for their digital business in 2016 […]