Dentsu Aegis Network’s latest Ad Spend Forecasts, based on data received from 59 markets, puts global growth at 3.6% in 2018, up from 3.1% in 2017. Events will play an important role in 2018, with the Winter Olympics & Paralympics, FIFA World Cup in Russia and the US Congressional elections all expected to stimulate ad spend growth. At […]
Consumers are increasingly taking charge of their own wellbeing and have become experts on their own health and beauty needs, choosing products that suit their lifestyles. A whitepaper from leading brand and packaging design specialist Sun Branding Solutions reveals that while this growing ‘betterment’ trend presents brands and retailers with a huge opportunity, they need […]
Capgemini’s Digital Transformation Institute has released a new report titled, “Conversational Commerce: Why Consumers Are Embracing Voice Assistants in Their Lives,” which highlights how consumers are using voice assistants and the opportunities this creates for businesses to connect with their customers. The report, which surveyed more than 5,000 consumers in the US, UK, France and […]
Oath, a subsidiary of Verizon, introduces its Brand Love Index, a new global research study revealing the key factors that drive consumers to love brands with 32% of UK consumers’ love for a brand determined by it going above and beyond. Oath worked with Kantar, one of the world’s leading research, data and insight companies, […]
The UK population can be grouped into four distinct categories when it comes to their attitudes towards to sharing their data with organisations. Experian’s comprehensive new study has identified four distinct groups of people; ‘The Unaware’, ‘The Acceptor’, ‘The Cautious’ and ‘The Incognito’ – demonstrating that there are varying levels of trust and engagement with […]
Cutting through the ‘digital trends hype’ and deciding which emerging digital technologies to invest in 2018 is a challenge for most decision makers; being a forerunner with new digital trends and introducing innovative new technologies can after all be a ‘game changer’ for brands and businesses. But a new survey has revealed that most consumers […]
Ogury, the mobile data platform, released its Mobile Banking Study 2017 – an analysis of over 1,265,000 mobile users active during July – September 2017 in the US, UK, Germany, France, Italy and Spain. The study reveals that UK fintechs are increasing their market share amongst mobile banking users, with 8.8% having downloaded at least […]
A poll of 10,000 adults across the UK conducted by data-driven intelligence agency Future Thinking reveals what Brits find most annoying, frustrating or irritating about Christmas. The top five are: Christmas products available too early – 28% Busy shops – 25% Crowds – 24% Spending too much – 18% Pressure to buy gifts – 16% […]
Trickery is trending this holiday season – at least for online criminals. Forty-five percent of shoppers worry about unintentionally buying imitation goods over the winter holiday, according to the latest research from MarkMonitor , the world leader in enterprise brand protection. Despite the fact that 91% said they wouldn’t knowingly buy a counterfeit product as a […]
Two thirds of UK marketers see the General Data Protection Regulation (GDPR) as a strategic opportunity, yet 42 per cent of brand websites are still not compliant. These findings come from a new research report by Ensighten, a leader in omni-channel data services that helps some of the world’s biggest brands navigate regulatory complexity to […]