Generation Z want to see authenticity in their fashion brands, but what does this mean?

Generation Z want to see authenticity in their fashion brands, but what does this mean?

New research has highlighted how fashion and sportswear brands can define ‘authenticity’ to Generation Z. According to UK consumers aged 16-24, it’s about caring about their customers (71%), a good range of clothes (71%), being true to their values, being friendly, and caring about their employees (all 66%). However, younger audiences in the UK are […]

Leroy Merlin makes a poetic tribute to DIY with its new campaign by BETC

Leroy Merlin makes a poetic tribute to DIY with its new campaign by BETC

Leroy Merlin, the leader of the French DIY market, launches a new communication platform developed by its agency partner BETC. After the 2017 film “Life’s Adventure”, Leroy Merlin takes a new strategic step with “A Life to Build”, confirming its position as the top home brand in France. The film tells the story of two people who, united by destiny, […]

Baby Boomers are far from fuddy duddies: new research shows over a third adopt new products early

Baby Boomers are far from fuddy duddies: new research shows over a third adopt new products early

New research reveals that more than one third of UK Baby Boomers (35%) identify as early adopters or early majority customers. This means they will buy new products ahead of the general population, often once their value and use cases have been proven in media channels they trust.  Launch marketing agency Five by Five surveyed 1,000 over-55s […]

99% of UK’s top 100 fashion retailers stop marketing to customers as soon as they have made an online purchase

99% of UK’s top 100 fashion retailers stop marketing to customers as soon as they have made an online purchase

99% of the UK’s top 100 fashion retailers are failing to provide customers with a personalised post-checkout experience by neglecting to send tailored shipping communications to their customer, meaning the majority are missing out on a vital marketing channel, according to parcelLab’s ‘UK E-Commerce Shipping Study 2020: Fashion Edition’.  The study, which analysed the checkout, […]

Launch of Debenhams clothing ranges for Help for Heroes sees veterans ‘live modelling’ in retailer’s store windows

Launch of Debenhams clothing ranges for Help for Heroes sees veterans ‘live modelling’ in retailer’s store windows

Debenhams has just reported that in the five years since it started supporting Help for Heroes, it has raised an incredible sum reaching over £2.3m. So, at the retailer’s store in Market Street, Manchester, Debenhams participated in Help for Heroes’ new ’40,000 Strong’ campaign by allowing the charity to ‘take over’ two of its windows – […]

76% of Consumers Prefer to Spend on Experiences than on Material Items, Global Study Finds

76% of Consumers Prefer to Spend on Experiences than on Material Items, Global Study Finds

Leading global experiential advertising agency Momentum Worldwide is unveiling results from its proprietary research series, WE KNOW Experiences 2.0, which this year surveyed 3,200 consumers globally. In this year’s report, consumers identified “inspiration and meaning” as the most sought-after quality in brands, a 200 percent increase from 2012 for this particular set of attributes. 76 per cent of all consumers […]

Homebase launch new creative platform in their first work with Atomic: ‘Feels Good To Be Home’

Homebase launch new creative platform in their first work with Atomic: ‘Feels Good To Be Home’

Homebase has launched its first advertising campaign since announcing its turnaround plans earlier this year and appointing Atomic London as the lead strategic and creative agency. It coincides with the retailer’s Autumn launch of over 800 new pieces of furniture and accessories, the products themselves show a shift to a more quality product being on […]

The Making of Harry Potter Launches New Retail and Dining Experience by Lumsden Design

The Making of Harry Potter Launches New Retail and Dining Experience by Lumsden Design

Three new eateries and an all new retail experience are now open at the Warner Bros. Studio Tour London – The Making of Harry Potter in Leavesden, with design by retail specialist Lumsden Design. Having collaborated on retail projects since the tour first opened in 2012, this latest project sees commercial areas expanded and redeveloped […]

Ocean launches first full motion large format digital screen in Kensington shopping and commuter hub

Ocean launches first full motion large format digital screen in Kensington shopping and commuter hub

Premium out-of-home media owner Ocean Outdoor has extended its premium London portfolio with the launch of Kensington’s first full motion, large format digital screen. The landscape screen, which measures 5.5 metres wide by two metres high, is located above the exit to Kensington Arcade and faces High Street Kensington tube station which has an annual […]