Debenhams has just reported that in the five years since it started supporting Help for Heroes, it has raised an incredible sum reaching over £2.3m. So, at the retailer’s store in Market Street, Manchester, Debenhams participated in Help for Heroes’ new ’40,000 Strong’ campaign by allowing the charity to ‘take over’ two of its windows – […]
Leading global experiential advertising agency Momentum Worldwide is unveiling results from its proprietary research series, WE KNOW Experiences 2.0, which this year surveyed 3,200 consumers globally. In this year’s report, consumers identified “inspiration and meaning” as the most sought-after quality in brands, a 200 percent increase from 2012 for this particular set of attributes. 76 per cent of all consumers […]
Homebase has launched its first advertising campaign since announcing its turnaround plans earlier this year and appointing Atomic London as the lead strategic and creative agency. It coincides with the retailer’s Autumn launch of over 800 new pieces of furniture and accessories, the products themselves show a shift to a more quality product being on […]
‘Posties’ marks the first campaign of the new platform created by CHE Proximity for eBay since its appointment as creative agency earlier in 2019. eBay is the country’s most visited e-commerce site, with two out of three Aussies having made purchases within the last twelve months. That equals a lot of deliveries. All happening in […]
Three new eateries and an all new retail experience are now open at the Warner Bros. Studio Tour London – The Making of Harry Potter in Leavesden, with design by retail specialist Lumsden Design. Having collaborated on retail projects since the tour first opened in 2012, this latest project sees commercial areas expanded and redeveloped […]
Premium out-of-home media owner Ocean Outdoor has extended its premium London portfolio with the launch of Kensington’s first full motion, large format digital screen. The landscape screen, which measures 5.5 metres wide by two metres high, is located above the exit to Kensington Arcade and faces High Street Kensington tube station which has an annual […]
The Co-op has launched a UK-wide dynamic digital out of home campaign that uses weather, time of day and location data, along with major events, to trigger contextually relevant ads for more than 20 of its summer food products. Devised by out-of-home (OOH) and location marketing specialist Posterscope, in collaboration with Carat, the campaign aims […]
Mobile phone customers today got a new, cheaper choice with a simpler way to buy following the launch of www.ao-mobile.com, from AO – the online electronics store. Customers are increasingly shopping online for mobiles and AO Mobile is offering an extensive choice across the four UK mobile networks and all handset manufacturers with contract, SIM only […]
Property investment specialist NewRiver has begun the phased introduction of a new and refreshed brand identity for its 33 convenience-led, community-focused shopping centres throughout the UK, designed by London studio, Charlie Smith Design. The fresh and modern identity is a new opportunity for NewRiver to support its portfolio of shopping centres across the regions with […]
Berghaus has launched a new campaign which evolves from 2018’s successful and celebrated ‘Time to Get Out’ campaign, in which up-and-coming local painters were commissioned to capture their scenic escape in oils. In 2019, Berghaus are applying the same principles of championing undiscovered talent but this time through the realm of photography. Working with VCCP, […]