The Co-op has launched a UK-wide dynamic digital out of home campaign that uses weather, time of day and location data, along with major events, to trigger contextually relevant ads for more than 20 of its summer food products. Devised by out-of-home (OOH) and location marketing specialist Posterscope, in collaboration with Carat, the campaign aims […]
Mobile phone customers today got a new, cheaper choice with a simpler way to buy following the launch of www.ao-mobile.com, from AO – the online electronics store. Customers are increasingly shopping online for mobiles and AO Mobile is offering an extensive choice across the four UK mobile networks and all handset manufacturers with contract, SIM only […]
Property investment specialist NewRiver has begun the phased introduction of a new and refreshed brand identity for its 33 convenience-led, community-focused shopping centres throughout the UK, designed by London studio, Charlie Smith Design. The fresh and modern identity is a new opportunity for NewRiver to support its portfolio of shopping centres across the regions with […]
Berghaus has launched a new campaign which evolves from 2018’s successful and celebrated ‘Time to Get Out’ campaign, in which up-and-coming local painters were commissioned to capture their scenic escape in oils. In 2019, Berghaus are applying the same principles of championing undiscovered talent but this time through the realm of photography. Working with VCCP, […]
Global branding experts BrandOpus are thrilled to be working with Cottage Delight to relaunch their brand; with a new narrative, brand mark and wider visual identity, including structural design across all packaging formats. Founded over 40 years ago in Staffordshire, Cottage Delight pride themselves on crafting their products locally by hand. They came to the […]
Launching June 26, new research conducted on behalf of marketing communications agency Clarity lifts the lid on consumers thoughts about disruption, finding that over half (58%) think it’s a positive thing. With retail in a constant state of flux, in the main marketers tend to focus on the impact this is having on the brands […]
SPAR, one of the UK’s leading convenience store group, is launching a social media campaign to celebrate diverse and unsung heroes in local community sport. Partnering with global socially-led creative agency We Are Social, with production from We Are Social Studios, the campaign aims to drive awareness of SPAR’s local community credentials and amplify its […]
Co-op launches new ‘out of home’ for summer using its first hyper-local approach to champion its investment in local communities. The new hyper local out-of-home (OOH) sees bespoke creatives linking the community where the message appears with the causes funded by the Co-op’s three businesses – Food, Funeral and Insurance. This innovative approach delivered in partnership […]
MoMA’s eighth Design Store has now opened in Tokyo’s popular Ginza shopping district with design by London-based retail specialist Lumsden Design. This opening is the latest project in Lumsden’s longstanding relationship with MoMA, which has seen the creation of three stores in New York, and standalone stores in Kyoto and Tokyo. The LOFT concession comes […]
One of the world’s biggest online marketplace, eBay, has launched a campaign that brings its Global Impact programme, Retail Revival, to life in the real world. The initiative supports small to medium-sized business (SMBs) by helping them stay local, but grow globally, and navigate the increasingly complex and competitive retail landscape. The first of its […]