As proud sponsors of the Irish Rugby Football Union, the brand plays with the natural caution and self-deprecation of Irish fans when thinking about their team’s chances in the 2023 season As fans look forward to an exciting few weeks of rugby GUINNESS launches a new campaign to galvanise the country and show its support […]
Championship Rugby Football League club London Broncos have appointed Fortitude Communications. Fortitude will manage the club’s communications and PR covering matters both on and off the pitch. The agency will provide the Broncos with communications and press office support, strategic advice, help drive engagement and raise the club’s profile. The Broncos compete in the Betfred Championship […]
Insurance broker, and title partner of Premiership Rugby, Gallagher, has launched a UK-wide initiative – ‘Tackling Tomorrow. Together’ – bringing to life stories of six UK businesses and a charity that have shown resilience, tenacity and pioneering spirit during the COVID-19 pandemic. To highlight the diversity of challenges and opportunities presented by the pandemic, those […]
Every four years, the Irish Rugby Football Union sees an influx of supporters for the national team – not only in the country, but around the world. The Rugby World Cup is a competition that all die hard and fair-weather fans get behind and Irish supporters are notorious around the world for their dedication to […]
London based sports creative agency Dark Horses has created the brand identity to drive the launch and boost ticket sales for the latest short form sport, the hugely anticipated and talked about RugbyX. RugbyX is rugby but simpler, faster and more accessible. The World Rugby sanctioned format has 5-players on each side with no lineouts […]
Glasgow Warriors have linked up with GumGum Sports to track and capture the full sponsorship value of its partners across broadcast and social media. The partnership with GumGum Sports – an artificial intelligence company with particular expertise in computer vision – will allow Glasgow Warriors to accurately track the value of the sponsorships they offer […]
Pearlfisher London works with international rugby icon Jonny Wilkinson CBE, to bring to life new brand – N°1 Kombucha. After a spectacular career performing at top level performance, Jonny Wilkinson’s focus is now on overall wellbeing in mind and body, and he is an advocate of the benefits of living foods to help achieve this. Linked […]
Leading brand, marketing and digital agency, Mr B & Friends, has helped Bristol Rugby to relaunch as Bristol Bears as the team targets further success. The club came to the agency, who redesigned the Bristol Sport logo in 2014, with a plan to rebrand under the new name of Bristol Bears last year. The new […]
Vodafone Ireland today launched “Who We Are is How We Play” the next phase of the brand’s “Team Of Us” sponsorship of the Irish rugby team. Vodafone and award-winning agency Target McConnells developed the “Team Of Us” platform with the aim of creating the most interconnected team and fanbase on the planet. Now, in year […]
HSBC, the official tournament co-sponsor, and Saatchi & Saatchi, London launches their latest film, ‘The Descent’ to support and build anticipation for the historic Hong Kong leg of the series. Running from the 8th – 10th April, the Cathay Pacific / HSBC Hong Kong Sevens Tournament is the pinnacle of the HSBC World Rugby Seven Series: […]