SONY Launches New Music Video That You Can not See

Wunderman Thompson Argentina teams up with world-renowned music brand, top musician Dante Spinetta, and Argentine Organ Donation NGO INCUCAI to create a unique music video encouraging cornea donations

SONY Launches New Music Video That You Can not See

To encourage corneas donations, Wunderman Thompson, a WPP agency, Sony, and the renowned Argentine musician Dante Spinetta created a video clip in collaboration with INCUCAI (Argentina´s best known NGO for organ donation). The video can only be seen on mobile devices if it is aimed at the eyes of another person. When you don’t aim […]

Sony Visualise Thirty-Five Years of TV And Blade Runner In Intriguing Ad

Sony Visualise Thirty-Five Years of TV And Blade Runner In Intriguing Ad

Blade Runner ad mirrors thirty-five years of television alongside launch of new sci-fi blockbuster To coincide with the eagerly anticipated release of Blade Runner 2049, Sony and Dentsu Japan take viewers on an uber stylish Blade Runner nostalgia trip from the 1982 to 2017 in its latest commercial to promote Bravia televisions.  Taking us through […]

Sony unveils Bond themed smartphone ad campaign ahead of Spectre film release

Sony unveils Bond themed smartphone ad campaign ahead of Spectre film release

Sony has unveiled an action-packed ‘Spectre‘ ad campaign for its “made for Bond” phone featuring Miss Moneypenny actress Naomie Harris. The 60 second “made for Bond” Xperia Z5 phone ad sees Naomie Harris reprise her Miss Moneypenny role in an action heavy ad by Adam & Eve/DDB. The video shows Harris fleeing pursuers in Southbank, […]

Sony gears up for PlayStation4 launch with Tinie Tempah partnership

Sony gears up for PlayStation4 launch with Tinie Tempah partnership

Sony has signed up Tinie Tempah to help promote the launch of the long-awaited PlayStation4 ahead of its UK release on 29 November. The deal sees Tinie appearing in an interactive documentary – ‘A Demonstration of Play’ – which captures the different aspects of Tinie’s life, featuring exclusive scenes of the music stars downtime, trialling […]

CP+B Reveals Big Xbox One Invitation

CP+B Reveals Big Xbox One Invitation

The battle of the 4th gen consoles is well underway. CP+B have revealed their TV campaign for Xbox One which launches in the U.S. this Sunday night during Sunday Night Football on NBC, and will subsequently roll-out around the world. Titled “Invitation,” the advertising is centered on an invitation to fans to enter a new […]

Sony Takes First Steps In Ad Overhaul

Sony Takes First Steps In Ad Overhaul

Sony is shaking up its global agency relationships, with reviews of the mobile and electronics media accounts coinciding with the appointment of Adam & Eve/DDB to handle global advertising for Sony Mobile The company is holding two separate media pitches. A series of regional pitches for the Sony Electronics account are taking place alongside a […]