Burger King, the home of the flame-grilled Whopper sandwich, creates tattoos with reward barcodes embedded inside to let more customers enjoy the newly upgraded Whopper introduced in South Korea last April. Coined ‘Whopper Tattoo,’ Burger King Korea launched a unique seasonal campaign as part of its ‘Flame-Grilled Taste’ project, which celebrated Burger King’s 40th anniversary entering […]
Cheil Worldwide has used augmented reality and virtual reality to bring the Great Gate of the Joseon Dynasty (1392-1897) back to life, more than 104 years after it was destroyed. The Donuimun Gate, one of the Four Great Gates in the City Wall of Seoul, was destroyed in 1915 during the Japanese colonial period. In […]
A unique animated ad for Pampers from Serviceplan Korea, inspired by the fact that Pampers is known in Korean as ‘Night Diaper’, has been launched online in Korea. The animation shows a baby’s dream where he goes on an adventure in a boat made from his cot, all the while sleeping comfortably wearing a Pampers diaper […]
Hyundai Department Store has recently opened its’ first ever down town Duty Free store of 14,250 m2 on top of its’ flagship store in the COEX area of Seoul, South Korea. Hyundai DS appointed JHP after an international design competition to help them integrate the Duty Free shopping experience into the city. JHP was commissioned […]
In the last five years in Korea, 1,535 people were killed and 9,143 injured through a fire. 58% of homes still do not have a fire extinguisher, and only 22% of people even know how to use one. So with the strategy to equip Koreans that were indifferent to fire safety with fire extinguishers, Cheil […]
Cheil Worldwide and Busan Metropolitan Police Agency (Busan police) recently launched “Stop Downloadkill” campaign in order to reduce hidden camera crimes in public places. In South Korea, hidden camera crimes have increased by 540% in the last 8 years from 807 cases in 2009 to 5,185 cases in 2016, according to the National Police […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/05/LifeSavingTV.mp4[/KGVID] KT’s Life Saving TV, the life-saving service for the elderly, is now being rolled out across South Korean homes. The KT Life Saving TV, created by Cheil Worldwide for South Korean telecoms operator KT and first piloted in South Korea in 2015, takes care of the elderly without causing any disruption to […]
On the day of Korean SAT (Scholastic Aptitude Test) in November 2015, a short film was revealed on YouTube. It first shows students in a classroom taking an exam. Suddenly, one by one, the students break into tears because of what is written on the exam paper. The film is part of ‘Healing Exam’ campaign […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/01/11.SouthKorean-NorthKoreanTranslator.mp4[/KGVID] Cheil Worldwide signed an agreement this month with Samsung Medical Center and Korea Hana Foundation to launch ‘Soulmate’ project to help North Korean defectors regain their mental health. The project will officially launch in March. Last year, Cheil Worldwide launched a smartphone app called ‘South Korean – North Korean Translator’ to help […]
Samsung Electronics has said its mobile payment service has processed over $30m worth of transactions since its launch in home market South Korea. Since launching the mobile payment scheme one month ago, it has processed a more than 1.5 million total transactions via the NFC-based tech. The company claimed that approximately 60 percent of transactions […]