and Chelsea have launched a YouTube and social campaign to promote the football club’s new 2014/2015 home kit, which sees some of its players ‘immortalised’ as sculptures in their favourite ‘Chelsea moment’. The ‘Forever Blue’, campaign features a video narrated by manager, Jose Mourinho, and references ‘iconic goals, saves and celebrations’, showing five Chelsea players […]
Aesop, the brand storytelling agency, has created an identity for Andy Murray’s new management company – 77 – which was formed following Andy’s historic Wimbledon win last year. Aesop Agency was appointed by Murray in 2013 following an 8-way competitive pitch. ‘77’ is a number imbued with significance for Murray: it was 77 years since […]
Heineken agencies are launching the next installment in the series of Strongbow ‘EARN IT.’ Challenges. This time Strongbow has upped the ante, challenging regular guys to take on one of Brazil’s best female teams in a 5-a-side battle in Rio. Building on the brand positioning that Strongbow rewards men who ‘step up’ and get the […]
Football pundit Jamie Redknapp gives scathing reviews of amateur footballers’ performances in a humorous social media campaign for Nivea Men. The campaign allows Facebook users to send personalised video clips of Jamie Redknapp hosting a fictitious show called ‘Redknapp’s Grassroots Round Up’. Users can insert photos of their friends into the videos and choose specific […]
Many Super Bowl research studies talk up all the interest in TV commercials, but a new study suggests the more obvious reason to watch: the game itself. 52% of respondents say the primary reason they tune in is to watch the game, versus 23% who are focused on the commercials, per Burson-Marsteller’s Fan Experience study […]
Property website Zoopla has pulled the plug on its shirt sponsorship deal with West Bromwich Albion, after becoming embroiled in a row with the Premier League club over an allegedly anti-Semitic gesture made by one of its players. Striker Nicolas Anelka celebrated a goal against West Ham earlier this month with the controversial “quenelle” gesture, […]
 The O2 has unveiled a photo booth at its London arena which it hopes will make events more shareable across social media. Created out of a partnership with R/GA London, the photo booth takes multiple shots of fans and produces a unique, highly shareable, animation. Each animation is instantly sent to fans’ mobiles to be […]
To launch the new 2014 AXE variant, AXE Peace, BBH London has created a ground-breaking campaign that gives girls and guys a way to help shape the world they will inherit. AXE has always been about bringing people together, but this time the brand hopes to use this message for good to promote positive change. […]
The Super Bowl as a TV advertising vehicle remains strong — in terms of revenue, commercial time, and more importantly, commercial tune-in. Last year’s event on CBS pulled in 11% more revenue to $292 million over 2012’s game, and was 14% higher to $4 million for the average 30-second commercial, according to Kantar Media. This […]
http://www.youtube.com/watch?v=Y_oHVdKYEU4 Korean car brand Kia has launched an app in time for the Australian Open Grand Slam tennis tournament which commences next week, which allows people to simulate returning a high-speed tennis serve live from their TV using their smart phone as a racquet. The serve is simulated to be from Australia’s Sam Groth, the […]