UEFA has recruited some of the biggest names in women’s football to form a dynamic content creator squad for its new-look, always-on Together #WePlayStrong YouTube channel. Swedish defender Petronella Ekroth, who moved to Italian giants Juventus this season, will become part of the channel’s team of vloggers, alongside UEFA Women’s Euro and UEFA Women’s Champions […]
Instagram is the most popular platform for football content amongst fans, with 41% logging-in while watching matches, showing the significance its holds over sports marketing. A new piece of research, conducted by Media Chain, one of the largest social-first publishers in the world, sheds a light on content consumption and the social habits of the […]
Visa became the first-ever sponsor of UEFA Women’s Football in a landmark multi-year partnership running until 2025. The global payments technology company will support UEFA Women’s Football at all levels, from the grassroots game to the UEFA Women’s Champions League, following the unbundling by UEFA of sponsorship rights from the men’s game. Visa will become […]
Chelsea Football Club and socially-led creative agency We Are Social Sport have launched a campaign to find the club a new star player, with a twist. Ahead of the inaugural ePremier League launch on 5th January 2019, the campaign will see Chelsea legend, Gianfranco Zola, announce his intention to find a new star signing. […]
India’s largest truck manufacturer, TATA Motors, has ensured that the country’s economy moves forward by equipping every trucker to stand on his feet. They are now doing the same thing with Indian sports: ensuring that the country’s sporting story moves forward by nurturing people who will make our country proud on a global stage. […]
You haven’t seen it until you see it in VR. With Oculus Go, old favourites feel new again, and there’s more immersive content every day, from blockbuster movies and shows to the latest sporting events. Now the Facebook-owned company is launching a new campaign, where a few familiar faces rediscover their passion for movies, see […]
At 2018’s Nitto ATP Finals (11th-18th November), creative agency Space is launching an integrated social and experiential campaign promoting Nature Valley’s recently introduced ‘Nut Butter Cups’ and ‘Nut Butter Cocoa Hazelnut Biscuits’. The activation is set to bring the spirit of the great outdoors into one of the world’s biggest indoor arenas. Visitors to the […]
Global partnerships and activation agency Wasserman will work with the ATP to transform The O2 in London into the biggest indoor tennis tournament in the world for November’s Nitto ATP Finals. This will be the tenth year that Wasserman has worked with the ATP on the tournament in London. Wasserman’s remit is to manage the […]
 The Real Kashmir Football Club (RKFC) is celebrating its entry to India’s I-League – the biggest professional football league in the country – with the launch of a moving new film called #TheRealKashmir, created by Cheil WW India. The film is a continuation of RKFC’s recent partnership with . The ad is narrated by […]
Mitchell & Ness continues to build its portfolio of licenses by announcing a new partnership with the National Collegiate Athletic Association (NCAA). The deal is in addition to existing license agreements with The National Basketball Association (NBA), National Football League (NFL) and MLS (Major League Soccer), which all enable the nostalgia brand to bring its […]