New research has shown that in a world of digital and social media, TV is still the main medium by which consumers learn about new product launches. Nearly half (44%) of Brits say they first noticed new products when they appeared on television, far above the next-highest chosen options: only 12% who spotted them on […]
More than half (58%) of consumers aged 25 to 34 say they’d be likely to spend more money on a brand’s products and services if they were part of its community, according to research from Dialogue, the content agency. This is far higher than the average across all age groups, which was still a creditable […]
Brands are warned they need to think omnichannel if they want to remain on customers’ shopping lists in the future, says packaging solutions company Sun Branding Solutions. While online has been part of our lives for 22 years and in the UK online spend now accounts for 15% of overall retail turnover, around £1billion a […]
VCCP Media are delighted to release this piece of research in conjunction with The Guardian called “Debunking Gen Z”. It was commissioned to better understand how young people think and feel about the world they find themselves in and how they differ to their millennial predecessors. Aged 16-24, it is important to understand this group […]
Data services are powering the online retail boom, helping UK businesses get their share of the ‘Santa Economy’ and ensuring they deliver a seamless shopping experience for customers during Black Friday weekend. In 2016, during Black Friday and Cyber Monday alone, Experian received over 24 million requests for contact information to be validated by their […]
Global social media agency We Are Social has launched Think Forward, a report that examines the trends that have emerged during a year of mistrust, misinformation and multiple mindsets, and focuses on the social motivations behind these movements. The report has been compiled in conjunction with experts across politics, technology, media and culture. It is […]
New analysis would suggest that rather than offering an illicit thrill, shopping behind the boss’s back just makes Brits feel guilty. Only one in five UK consumers (20%) admits to enjoying sneakily shopping online while at work, compared to almost a third (30%) of people globally. The research was carried out among more than 53,000 […]
UK advertising is set to see a ninth successive year of growth, and the nation will remain one of the fastest-growing media markets in 2018 with a 4.8% increase predicted to take total investment to £19.8 billion. This is according to the latest forecast from GroupM, one of the world’s leading media investment group. The […]
An independent research survey carried out by IPSOS amongst 28,000 Affluent Europeans has identified that these wealthy consumers are turning to international TV channels for their source of trustworthy and impartial news. Eighty-three percent of responders rated international TV channels as trustworthy (scoring them 5 or more out of 7) and 78% considered them to […]
Consumers around the world are displaying a growing preference for global brands rather than locally manufactured products, according to a new study by performance management company Nielsen. The annual Nielsen Global Brand-Origin Report highlights consumers’ preference for and sentiment toward products manufactured by local manufacturers versus large global/multinational brands across 34 categories. While the survey […]