A BRAND EXPRESSION THAT UNITES AND INVITES
Making a difference to the creative industries’ gender balance needs everyone to be on board. So we needed to create a brand expression that united and invited everyone to contribute. Taxi Studio has long held a collaborative relationship with the West of England Design Forum (WEDF) since its establishment in 2006. When their insight and […]
Taxi Studio helped Uni-ball gain more market share within the writing instruments category all while creating less waste.
Since moving their entire operation to new premises in 2018, The Mitsubishi Pencil Co Ltd have been working hard to improve the company’s sustainability and carbon footprint credentials across their whole business. The Mitsubishi Pencil Co Ltd came to Taxi Studio with a brief to develop the strategic thinking for the Uni-ball brand that will […]
FEAR has two interpretations: Forget Everything And Run or Face Everything And Rise
When threatened with adversity and scarcity, unlike we have ever experienced before, we all deal with fear in different ways. No matter what our fears are, human nature takes its course. Scientifically speaking, fear is an emotional response to a ‘perceived’ threat that may or may not happen. In our case, Covid-19 has happened, it’s […]
Following major new investment that secures the future of the gallery, Taxi Studio collaborated with Arnolfini and Arts Council England (ACE) for the relaunch campaign of the organisation’s arts programme. With the majority of previous communications being specific to their exhibitions, Taxi Studio’s challenge was to a create a broader brand campaign to refresh people’s […]
MarComm’s Magnificence is a series where we highlight Magnificent individuals from the Marketing, Design, Advertising, and Communications industries. In this magnificence list, we are spotlighting those individuals in the branding and creative industries who have pushed boundaries and inspired others through their unique work in both design and advertising. Without further ado, here are our […]
Taxi Studio has collaborated with Carlsberg on a major global rebrand, unifying its diverse markets with a simple yet versatile identity system that champions the principles of great Danish design. Following extensive research into the brand’s 171-year heritage, Carlsberg’s famous brand elements have been carefully re-crafted for the first time in several years, striking the […]
The DBA Design Effectiveness Awards revealed their various winners during a grand ceremony held on February 22, at The Brewery in London. The programme recognises projects which demonstrate design’s tangible effect on business, from increased gross margin to job creation. The awards were presented by Rt Hon Matt Hancock MP, Secretary of State for Digital, […]
Instagram’s new logo launch last Wednesday has certainly divided opinion amongst the public, as well as the design community. The new vibrant design is such a departure from its comparatively plain brown and grey predecessor that the move has generated much attention. According to Instagram’s official blog: “The Instagram community has evolved over the past five years from a […]
A week after naming Google’s Craig Morgan as the Advertising and Innovations Jury Chair for The 18th FAB Awards, the International Food and Beverage Creative Excellence Awards are pleased to announce that Taxi Studio’s Spencer Buck will be 2016’s Packaging & Design Jury Chair. “For the past 17 years the FAB Awards has represented the very best Food & […]
Carlsberg tasked Taxi Studio with bringing their ‘Play on Pitch’ promotion to life, a worldwide competition that offers lucky winners the chance to celebrate UEFA EURO 2016 in true VIP footballer fashion. Having already formulated a robust on-pack promotion strategy, while creating the global rebrand for Carlsberg, the real creative challenge for Taxi Studio was […]