Appboy is the leading lifecycle engagement platform for marketing, growth, and engagement teams. They empower brands to humanize connections with customers, resulting in better experiences and increased retention, lifetime value, and ROI. With Appboy, brands seamlessly gather and manage actionable customer data, allowing them to reach their audience with targeted, personalized cross-channel messaging experiences. It […]
Reinforcing the organization’s commitment to leadership in digital, data and technology, Publicis Groupe launched a partnership with Alibaba bringing benefit to the clients of Publicis Media, Publicis Communications and Publicis.Sapient. Alibaba’s Uni Marketing framework is a complete product portfolio powered by data that enables brands to have control of brand building across the Alibaba ecosystem in […]
Programmatic marketing solutions provider, DataXu, was recently named a leader, including the highest score possible in the product strategy criteria in The Forrester Wave: Omnichannel Demand-Side Platforms, Q2 2017 from Forrester Research. Quite an achievement for a company, which started its operations by providing data analysis to NASA, trying to figure out a way to send […]
Specialist B2B PR and communications agency, Limelight has been appointed by industry leading, marketing technology provider, IgnitionOne to raise the profile of its digital marketing suite within the UK market and educate marketers on score-powered performance. With a global footprint of over 450 employees in 17 offices, across 10 countries, IgnitionOne is one of the […]
OLIVER Group has poached Havas London’s head of technology and innovation. Michael Olaye will play a pivotal role at OLIVER-owned digital agency DARE to harness the power of its digital offer. As well as this, Olaye will spearhead strategic technical planning for OLIVER Group UK overall as part of its ambitious growth strategy. Olaye’s remit […]
Cheil Spain and Samsung Electronics have developed a swimming cap incorporating the latest technology to help blind Paralympic swimmers detect when to flip turn at the end of a lane in the pool. ‘Blind Cap’, which has been developed in collaboration with the Spanish Paralympic Committee, is the first swimming cap equipped with a vibrating […]
Media agency Maxus UK, part of WPP, has launched Maxus Pie, a ‘plug and play’ personalised marketing technology service for marketers in small and mid-size organisations. Designed with speed and agility in mind, Pie enables advertisers to switch it on and have it fully active in weeks rather than the two years or longer that […]
Graduate unemployment still remains a serious issue for the global economy. Opportunities for students, graduates and career-changers worldwide to gain professional work experience have never been more important- internships, volunteering, mentoring and research collaborations, while interest in entrepreneurship continues to surge worldwide. But how is the recruitment technology industry responding of late? Tinder-for-Jobs apps. Yes, a slew […]
PHD Worldwide, part of Omnicom Media Group, joins this year’s lineup of speakers at the Cannes Lions festival of International Creativity and continues its focus on emerging technology through a collaboration with Wired co-founder Kevin Kelly. Kelly, a leading technology thinker and writer, will join PHD’s worldwide strategy director, Mark Holden, to explore the 12 […]
Shazam, one of the world’s most popular apps for connecting artists and fans, has partnered with Unilever’s premium ice-cream brand Magnum for the launch of its most indulgent range of ice creams, Magnum Double. The whole campaign will be Shazam-enabled, either through visual recognition on print and OOH ads, or audio-recognition-enabled TV and cinema commercials. […]
