Domino’s, one of the UK’s favourite pizza, is once again pioneering the use of new technologies to make ordering a pizza even easier, with voice-activated ordering through Amazon’s Echo and Dot devices. Working closely with its innovation agency We Are Social, Domino’s now allows customers with an Easy Order profile to place an order for […]
Tesco, one of the world’s leading supermarkets, is launching a major test of its food Safety Bags that could lead to their introduction in stores around the world, following a push in China to help consumers eat pesticide-free fruit and vegetables. Tesco Safety Bags, introduced recently in China, are fruit and vegetable bags that use […]
In addition to showcasing some of the city’s best tech talent, 2017’s London Tech Week (LTW) provided an important gauge of the state and direction of tech advancement globally, with a focus on emerging technologies and the digital economy. Over the past 12 months we have seen verticals like 5G, AI, Robotics, augmented reality and […]
Launch activation agency, Five by Five, has created a 360-degree virtual reality (VR) video on behalf of global contact lens manufacturer, CooperVision, to support the launch of its new Biofinity Energys contact lens. Eye care practitioners will be encouraged to utilise this technology to transform their patient waiting room into an educational experience, informing customers about […]
WARC, the global authority on advertising and media effectiveness, has released the results of its first worldwide survey of senior strategists, highlighting the impact the planning discipline is having on the ever-changing marketing landscape. The new global survey was conducted over the last year. Results are based on interviews with a regionally-balanced sample of 75 […]
Mindshare is placing its FAST (Future Adaptive Specialist Team) integrated performance unit at the heart of its business going forward. According to the agency, FAST is an integrated service that joins together with traditional media planning and buying services, enabling maximum efficiency in driving insights, targeting, allocating investment, activating and optimising across all media. To […]
Standing in other people’s shoes is crucial to effective communications, yet technology and AI are changing our world at a continually accelerating pace. And so, at an event in central London recently, creative direct marketing agency Soul asked applied futurist and author Tom Cheesewright what he thinks the world will look like in five, ten or 20 years […]
AKQA announced the winners of Future Lions, the official student awards at the Cannes Lions International Festival of Creativity. Future Lions attracted more than 2,100 students from 64 countries, making it the most successful year to date. The five winning ideas and teams are: Ask the Candidates for CNN Team: Yeon Sang Yoon and Jin Sug […]
Captify is a global data activation company and pioneer of Search Intelligence. It was recently listed by Forbes as ‘The one to watch in 2017’. Their actionable insights play a crucial role for brands and advertisers; revealing macro world trends, consumer interests, inner-life behaviours and intent signals. With a presence in New York, London, Paris, […]
Publicis Groupe Chairman & CEO, Arthur Sadoun, announced the next step of The Power of One, initiated in 2015 by Maurice Lévy, Chairman of the Supervisory Board of Publicis Groupe. After the acquisition of Sapient with its world-class technology expertise, and after having broken the barriers between our different entities to form Solution hubs, Publicis […]