Tesco is celebrating its 100th anniversary this year with a new advertising campaign, created by BBH, highlighting the supermarket’s history of offering its customers great value throughout the decades and showcasing hundreds of special great values deals. ‘Prices that take you back’ features fun and iconic cultural references from the last decades, such as a […]
Amid much anticipation and expectation, the Christmas TV commercials have aired. Industry comment and opinion about which one is best is rife, but how do those whose opinion really matters feel? Conran Design Group has partnered with Adoreboard to find out how TV viewers feel about 2017’s selection of Christmas ads, from retailers and supermarkets […]
Health and wellness food company Atkins Nutrition has launched Atkins Harvest, a new sub range of carb-lite, low sugar, gluten free bars, into the UK with strategy, identity and packaging design by Brandon. The new range aims to move Atkins into the gluten free aisle, as the trend for healthy eating continues to sweep the […]
Tesco, one of the world’s leading supermarkets, is launching a major test of its food Safety Bags that could lead to their introduction in stores around the world, following a push in China to help consumers eat pesticide-free fruit and vegetables. Tesco Safety Bags, introduced recently in China, are fruit and vegetable bags that use […]
Pinterest has rolled out its Promoted Pins service in the UK, the first country outside of the US where advertising has been introduced into its model. The photo-sharing platform, which debuted Promoted Pins in the US in 2015, has launched in the UK with brands including John Lewis, B&Q, Nestlé and Tesco. Users of Pinterest […]
Award-winning branding agency, Coley Porter Bell, has revamped the look and feel of the Tesco ‘Free From’ range. The work is set to roll out next week and aims to modernise the brand. Coley Porter Bell was tasked to create a design that communicates the message that the ‘Free From’ range is free from compromise. […]
Google has revealed the most popular ads of 2015 according to YouTube. The success of John Lewis and Sainsbury’s Christmas ads saw them shoot to the top of the YouTube Year-End Ads Leaderboard. The UK leaderboard charts the most popular advertising videos of 2015, with the top 10 also including Christmas ads from M&S and […]
Tesco has tapped into the hysteria and anticipation surrounding the December 17 premiere of ‘The Force Awakens‘ with a vegetable-led tribute to Star Wars. The ads by BBH London, play on arguably the most famous line from the original ‘Star Wars’ trilogy – “I am your father” – which Darth Vader utters to his son, […]
It’s a seemingly ordinary Sunday as customers go about their weekly shop in Tesco. Only this isn’t a regular lazy Sunday; the Rugby World Cup is approaching and with Heineken involved something is afoot. Continuing from the campaign launch of ‘It’s Your Call’ and local Irish activation ‘The Jonah Machine’, Heineken and creative agency Guns […]
Magnum ice cream and Tesco are giving Londoners the chance to get together with friends to share moments of Magnum pleasure, as well as special offers, as part of their biggest trial of iBeacons. Customers who download the ‘Mpulse app’ will receive exclusive coupons for discounted Pink and Black Magnums when they pass by iBeacons […]